Philstocks upgrades trading platform

LOCAL stock brokerage Philstocks Financial Inc. is set to unveil today an upgraded online trading platform that seeks to attract a new generation of tech-savvy investors.

Philstocks, which will soon debut on the local stock market, has announced the rollout of a new version of its trading platform V5. This innovation promises to “level up” the trading experience of investors, whether newbies or veterans, the stock trading firm said in a statement.

With the new offering, Philstocks pitches to deliver “fast, robust and reliable” online trading platform, riding on the rising number of young investors belonging to the “millennial” generation—or those who had come of age during the Internet or digital era. With the launch of V5, Philstocks hopes to attract more of these millennial clients.

For its part, Philstocks—formerly known as Accord Capital Equities Corp.—reported a 200-percent growth in its online users this year.

Philstocks said V5 was designed for trades to be made “swiftly and hassle-free.” Traders have the option to trade from their desktops, laptops, tablets and smartphones.

With the advent of social media, V5 also offers a feature which enables the user to easily share trading experience on top social networking sites like Facebook and Twitter.

V5 offers clients the ability to customize accounts. They can monitor their choice of stocks with a customizable ticker and create their own team of stocks while the new and improved charts can also be customized based on the trader’s preference, the company said.

The “technologically advanced” platform has servers which can scale to serve up to two million users, Philstocks said. At present, its infrastructure currently can handle up to 100,000 simultaneous log-ins and process up to 9,500 transactions per second.

Philstocks is awaiting approval from the Philippine Stock Exchange to launch a P185.89-million initial public offering. It plans to sell 98.88 million primary shares, bringing to public hands about 26.4 percent of its outstanding capital stock, at a maximum offer price of P1.88 per share.

The net proceeds of P167.51 million are intended to cover margin financing, expand existing information technology infrastructure and software development, acquire marketable securities as well as for branch expansion and advertising, marketing, acquisition and promotions. Doris Dumlao Abadilla