Living Innovations opens first Minotti showroom at BGC

BEDROOM showcase at Minotti

This season, deck your living space with a beautiful interior showcase that will surely spell luxury and elegance. Among the high-end furniture brands in the world, the Italian brand Minotti furniture excels with its sophisticated design, original details, precious materials and a unique blend of handcrafted elements with technical innovation.

Living Innovations, purveyor of high-end lifestyle brands such as Bang & Olufsen, Dedon, Gaggenau, Bulthaup and Minotti, recently opened the first mono-brand Minotti showroom in Fort Victoria at Bonifacio Global City. The 300-plus-square-meter showroom boasts of the latest 2014 furniture collection from Minotti, a brand that has been manufacturing pieces that represent the best of Italian design since the 1950s.

Minotti has graced the homes of Hollywood A-listers, world-class resorts and hotels, movers and shakers of the business world and customers with the most discerning taste.

LUXURIOUS interiors of Minotti

Brothers Renato and Roberto Minotti head the company ensuring the family business remains true to its strong identity and its high standards of production. The formal elegance, innovative details and refined use of materials are the special contributions of Rodolfo Dordoni, the pioneering design director of Minotti, who has also been instrumental in crafting the influential image of the brand. He is recognized as one of the world’s foremost furniture and interior designers as well as an outstanding architect.

Classic designs

The showroom pieces feature the best-selling classic designs that Minotti continues to produce. For this year, the color ways consist of classic earth tones and bold colors. Blending form and function, some pieces such as the Collar sofa boasts of a unique folding backrest that allows more sitting space for guests, perfect for conversations in the living or lounge.

Customers can choose from a wide variety of materials and shades to customize their own Minotti furniture. Pieces can also be built according to your space specification and design preferences.

MINOTTI owner Renato Minotti and Tessa Valdes

At the grand launch a couple of months ago, Renato Minotti, son of the Italian designer and founder Alberto Minotti, flew in just to grace the store opening with the rest of his team. As co-CEO along with his brother Roberto, Renato is responsible for financial, commercial and logistic development of the brand.

Renato, together with Minotti general sales manager Paolo Nardini and Minotti Asian countries manager Antonio Marelli, came to Manila to oversee the opening of the first Minotti mono-brand showroom in Bonifacio Global City. They all met the top local designers and architects who were eager to discuss Italian design and style.

The finery of Italian furniture is known all over the world, whether by traditional craftsmen in Meda or chic modern design collectives in Milan. The furniture of Minotti is a perfect blend of both style and innovation that makes impeccable and timeless design with unparalleled comfort.

With a solid design philosophy, the company believes that more than selling and manufacturing artisan furniture, Minotti stands for a deeper, more substantial sense that resonates clearly with the discerning market.

Touring me around the showroom, Minotti Manila GM and Living Innovations president Ferdie Ong pointed out the exceptional features of the different pieces with strikingly rich fabrics and superb finishes. Helping clients elevate the way they live and embrace the life they should be living, Minotti creates a lifestyle of luxury and sophistication.

Cosmopolitan spirit

The new collection exhibits a cosmopolitan spirit that respects the company’s strong ties with tradition. Inspired by the history of Italian design, the contemporary trends are infused to

MINOTTI showroom at The Fort

the collections offering a unique combination of style and craftsmanship.

The showroom also features the Materials Box, a flexible work tool that can be used to match colors and materials for customized solutions. The box contains samples of all types of woods (glossy and matt lacquer finishes), marble, glass and metal. They can custom-make any of their sofas to match the existing color scheme of the interiors. From seating systems to armchairs to dining sets and beds, Minotti collections offer a wide selection to mix and match.

The Minotti Manila showroom is visibly located at the ground floor of Fort Victoria Building, 5th Avenue corner 23rd Street, Fort Bonifacio, Global City, Taguig. Visit their website at www.livinginnovations.ph or call (02)7343243.