Globe Business Ambassador Darlyn Ty is the winner of the Agora Award for Entrepreneurship, given by the Philippine Marketing Association in recognition of marketing excellence achieved by individuals and companies.
Darlyn received the prize for her success in creating and marketing the best-selling Belle de Jour Power Planners for the female market-through her company, Viviamo, Inc.
So what’s her secret to winning her first ever Agora Award?
“The best marketing tool is having a great, differentiated and relevant product. We put in a lot of effort in developing our product and we also gather extensive knowledge about our market. In the case of Belle de Jour, we strive to get to know the women who are the users of our planners,” she replied.
Darlyn’s Belle de Jour Planners are a favorite among women who use these as a way to achieve their goals while also keeping their “work-life balance”. Darlyn calls these women “BDJ Girls”.
“BDJ Girls are empowered women who want to live life to the fullest. Life is so fast paced now, and it’s so easy to get lost in the noise. There is real value in writing things down, realizing what is important to us, and then making things happen step by step. Goals are not achieved overnight. They are achieved day by day, inch by inch. “The BDJ Planner helps by putting things in total perspective. Things get done day by day, and this allows women to live life to the fullest,” Darlyn explained.
Running a small company amid the presence of much bigger competitors is very challenging, said Darlyn. According to her, small companies do not have as much resources as their bigger competitors.
“We are still a small company striving for growth so we have to maximize whatever limited resources we have. However, that challenge can also be a blessing: it helps us become more creative in making things happen.