RENE REINOSO: Facing the challenges of transformative media. NIÑO JESUS ORBETA
The Inquirer has announced the appointment of Rene R. Reinoso as the company’s new chief operating officer (COO).
Reinoso’s promotion from senior vice president for sales and marketing was announced by Inquirer president Sandy Prieto-Romualdez at a company general assembly on Nov. 20.
Reinoso, a 26-year company veteran, thanked Romualdez and Inquirer chair Marixi Prieto for the trust and opportunity that they have given him.
“It is a privilege to serve the Inquirer in a bigger way and I am excited to face the challenges of the media industry given its transformative nature. I believe that the values of commitment and integrity will guide us throughout this exciting journey,” he said.
As senior vice president for sales and marketing, Reinoso was instrumental in initiating business opportunities that have helped sustain business growth over the past 26 years, built on operational efficiency and management prudence.
His colleagues recognize him as a general management specialist, a team player and a charismatic leader who motivates people to achieve their desired business goals.
As COO, Reinoso will help streamline the operations of the Inquirer and manage its day-to-day operations in order to achieve strategic goals and financial objectives.
He will oversee the operations of the different business units—advertising sales, classifieds, circulation, marketing, corporate affairs, finance, collection, IT, human resources and administration. He will also directly collaborate with the publisher, the editor in chief and the heads of the other companies in the Inquirer Group.
Reinoso started out in the Inquirer as a circulation assistant in 1986. He rose steadily through the ranks, becoming provincial circulation manager, advertising manager, vice president for marketing, vice president for circulation, senior vice president for sales and marketing, director for Inquirer Publications Inc. and most recently, president of DAGXpress Courier Services, an affiliated logistics company of the Inquirer Group.
During his stint as vice president for marketing, the Inquirer was awarded the Agora Marketing Company of the Year for its innovative newspaper marketing, sales and distribution thrusts.
His brainchild, the Newsboy Koolboy Sales Promo, received an honorable mention in the prestigious Newspaper Association of America’s Acme awards (advertising, circulation and marketing promotions division) for Single Copy retailers program.
In 2007, as chair of the CBA management negotiating panel, Reinoso successfully led the team in negotiating and completing the CBA in record five meetings through diplomacy and sound economic principles. This was recognized as the shortest CBA ever in the history of the Inquirer, earning the commendation of business and industry leaders.
In 2011, he spearheaded the launch of the Inquirer online trading site, Pinoy Best Deals, catering to buying, selling and trading of goods and services back-linked to all social networking sites.
Reinoso took his early education at San Beda College, where he received the gold medal for excellence when he graduated from high school in 1978. He was this year recognized as the Most Distinguished Bedan Awardee by the San Beda College Alumni Association.
He obtained his business economics degree from the University of the Philippines School of Economics, earning a dean’s medal for academic excellence. He took master’s studies in economics at De La Salle University. He earned his master’s degree in business administration, graduating with distinction, from Murdoch University in Perth, Western Australia. Connie R. Kalagayan