Citibank opens smart banking branch in PH

THE COUNTRY’S largest foreign bank, Citibank, has introduced smart banking in its Makati branch.

With intuitive touch screens and high definition media walls, smart banking is a revolutionary banking experience designed to attract, engage and connect clients with products and services, all on demand.

With smart banking, Citibank’s Makati branch has been transformed into a sleek, expansive office. It features an interactive media wall that displays a diverse range of product information and services menu; instant account opening stations that allow customers to conduct paperless banking transactions, and video chat facilities that offer immediate access to bank officers in other locations.

“Citibank is committed to be the leader in innovation and digital banking in Asia Pacific, and the Smart Banking concept was launched first in this region,” said Citi Country Officer for the Philippines Sanjiv Vohra.

With technology as enabler, Citibank is giving customers control over their banking needs. “Imagine being able to open a savings account, book a Time Deposit or apply and get a credit card all within a few minutes and on your own,” said Sergio Zanatti, consumer business manager for Citibank Philippines.