Toyota records all-time high sales

Toyota Motor Philippines (TMP) finished the month of October with another record-breaking performance by selling 6,946 units, based on the most recent Chamber of Automotive Manufacturers (Campi) report. It is the highest sales any manufacturer in the country has ever registered in a single month and also the second time this year after July’s 6,258 that the country’s leading automotive firm has reached a milestone sales level.

During this run, several models in the Toyota lineup have also outperformed its best sales output since their introduction. The Toyota Vios sold a total of 1,659 units, the Innova with 1,521 and the Fortuner with 1,339. The locally manufactured Vios continues to strengthen its position as the bestselling model in the country while the Innova is still the most preferred commercial vehicle of choice.

With all these accomplishments in the past 10 months, Toyota is poised to win its 11th consecutive Triple Crown taking the No. 1 spot in the passenger car segment (17,068 units, 44.9-percent market share), commercial vehicle segment (36,047 units, 40-percent market share) and overall sales. Toyota’s year-to-date sales of 53,115 units reflect a growth of 17 percent compared to last year and garnered a share of 41.9 percent of the market.

TMP president Michinobu Sugata said: “Since TMP started its operations in 1988, it has been our sincere wish to provide Filipino with the best products and services possible. This record-breaking sales performance is indeed a testament to the trust and loyalty our customers have shown throughout the years. I would like to thank the public for none of this would be possible without them. Their confidence in our brand inspires us to continuously give our best and move forward to serving them even better.”