Filinvest Land rebrands, revitalizes satellite city development

Real estate firm Filinvest Land Inc. unveiled Wednesday a major effort to rebrand its commercial-residential development in Muntinlupa City amid the ongoing boom in the country’s property sector.

In a briefing, officials of the Gotianun family-controlled company said the new commercial developments would rise in what was formerly known as Filinvest Corporate City, which will be renamed Filinvest City.

The property is a 244-hectare “satellite city” south of Metro Manila that has become home to major corporations, business process outsourcing firms and several shopping malls.

Company officials said the Crimson Hotel, a part of the four-tower Entrata Urban Complex beside the existing Festival Supermall, would open this month.

The five-star, 345-room hotel will have a swimming pool, gym, spa, business center, six meeting rooms, a 564-square-meter grand ballroom, five food-and-beverage outlets and concierge.

A high-end shopping center on the ground and second floors of Entrata’s first tower, which offers 400 small office/home office units, will open in the first quarter of 2013.

The Entrata Shopping Center will have more than 50 top retail outlets, specialty shops, services, wellness centers, international restaurants, and a 4,000-square-meter entertainment facility.

“The mall will complement the Festival Supermall, which is being expanded to add 57,000 sqm in leasable space for retail and dining outlets,” Filinvest said in a statement. “Currently, more than 700 retail outlets occupy 135,000 sqm of leasable floor area.”

The major urban center in southern Metro Manila is launching its new name, Filinvest City, with a new vibrant logo amid a bullish development blitz. Top officials of the 244-hectare satellite city’s developer, Filinvest Alabang Inc. (FAI), will lead the launching ceremony Thursday at the Filinvest Tent, the newest and biggest events venue south of Metro Manila.

“We take pride in what we have put in place so far and would like everyone to know about it in a big way,” said Catherine Ilagan, executive vice president of the property’s developer, Filinvest Alabang Inc.

A total of 110,000 sq. m. in floor area will also be added to the 20-hectare Festival Mall in a bid to retain it as the largest “lifestyle center” in southern Metro Manila.

“There will be more greens, outdoor promenades and amenities,” the company said in the statement. “The arcade Festival Walk will be built to connect the mall to the transport hub South Station.”

Plans are also under way to revitalize the high-end dining and community center experience at Westgate to reinforce it as the melting pot of locals from Filinvest City and other nearby villages like Ayala Alabang, Alabang Hills, officials explained.