Rock-solid economy paves way for entry of Bentley

PGA AUTOMOBILE Chair Robert Coyiuto Jr. (second from left) with Bentley Motors Ltd. operations director Dave Hayter (third from left), Marketing and Communications-Asia Pacific head Robin Peel (left) and franchise development manager Derrick Fraesdorf

Über-luxury car brand Bentley is coming to our shores.

Yes, you read that right. Just recently, PGA Automobile Inc. announced its appointment by the British luxury car manufacturer Bentley Motors Ltd. as the authorized sole importer and distributor in the Philippines.

“We believe that Bentley will appeal to a very distinct and highly select niche segment even within our existing luxury vehicle core customer group. These individuals desire an elegant and traditional motoring driving experience uniquely combined with high tech automotive engineering and uncompromising dynamic performance,” said Bentley Manila GM Amado del Rosario, adding that while they expect Bentley owners to be few, they will still be more than enough to sustain the business.

The appointment covers sales and retail of Bentley’s exclusive collections that included the ultra-fast and ultra-luxurious tourer, the Continental GT and the all-new ultra-luxury flagship sedan Mulsanne.

This will be supported by the full complement of aftersales capability, utilizing a dedicated service facility equipped with a comprehensive set of specialized tools for the various models in the Bentley range.

Bentley Manila, the first Bentley facility in the country, is scheduled to open its showroom at the PGA Center in Greenhills in the first quarter of 2013.

This announcement comes at a time when the country’s economy is on a rebound especially after getting an investment upgrade from Moody’s Investor Service, which only validated the country’s financial health.

Del Rosario believed that a strengthening economy will produce more millionaires with the spending capability for ultra-luxury items like Bentley.

Regardless of which model, the Bentley badge is the epitome of class and style, he said.

Bentley is the latest addition to the luxury car brand that the PGA Group already exclusively distributes. They are all Audi, Porsche and Lamborghini now with their own showrooms all over Metro Manila.