Bayan Business gets winning edge
“A lot of people tend to think that it is just like any other ordinary sales-related job in the world. But clearly those in the know understand that it isn’t really the case because there’s really a lot more than what meets the eye in order to become a highly effective one,” says Marge Baula.
Dondi Ramos likens it to a journey. “Winning a customer is only the beginning of the journey. Managing the relationship with the client for the long term, earning his or her loyalty, and generating revenue growth for both the company and for the client, is the one that requires a permanent effort.”
“It’s really both a challenging and rewarding career at the same time,” proclaims Melvin Policarpio, “because it moulds one to become an expert adviser to the client’s business, developing a deep knowledge of the client’s organization, its needs and requirement to ensure its success.”
For Marge, Dondi and Melvin, all seasoned account managers at Bayan Telecommunications Inc.’s Bayan Business Group, it’s the personalized account management service that they provide to their clients that gives the company the winning edge over competition.
For them, being on par in terms of price and quality only gets them into the game, but the quality of service ultimately is what wins for them the game.
With the widest variety of superior technology options available, the most competitive pricing offer, a very quick project delivery and fast implementation time, and just about everything else being equal, choosing from among the market players the best and the right technology provider to partner with to help companies efficiently manage and run their business, is no mean feat.
But certainly in a clear case of first among equals, what makes Bayan Business stand out from the rest of the pack is its philosophy of “Business Made Personal” which the company has adapted as its unique value differentiator that it is bringing to the market.
Bayan prides itself in offering the industry standard in customer service via its widely acclaimed dedicated and personalized level of account service management.
Charlie Lamb, president and CEO of ProdataNet, a pioneering wireless network solution, system integrator and a local provider of Internet bandwidth and value added services, says Bayan is very serious about providing quality service to its customers.
ProdataNet, whose core business is providing quality data and VoIP services to its customers over a wireless network that has very low latency, is a satisfied customer of Bayan for eight years now.
“Bayan listens to our problems and concerns and addresses our needs in a timely manner. Their Account Manager is very quick in getting back to us whenever there are problems. They make us feel they truly appreciate our business, and they are working very hard to keep our business. Bayan is doing their best to keep our company competitive in a very competitive field,” Lamb relates.
Bayan Chief Operating Officer (COO) Rafael T. Aguado, says as the corporate solutions arm of Bayan Telecommunications, Bayan Business is a focal point in the company’s overall strategy to grow the business.
“The company traces its roots as a pioneer in data business in the country, and I am happy to note that most of our customers from way back then have remained loyal and are still with us now. We attribute this to the quality of service we provide particularly to our corporate customers.”
Chito Franco, Group Sales Head of Bayan, says they are uniquely positioned in the industry as the expert telco service provider that companies can personally rely on for their businesses.
He explains that whatever shape or size their business may be, Bayan customers can count on them with their signature brand of top notch and personalized client servicing.
“Tell us what you want to achieve and what troubles your trade. Feel free to ask us questions, for nothing is too trivial for us not to be concerned,” Franco says.
To date, Bayan’s corporate customers from various industries such as banking/finance, manufacturing/retail, outsourcing & offshoring and multinational companies nationwide, all enjoy the personalized service from their assigned account managers who provide them with a single point of contact and on call account servicing.
“Contrary to standard account management practice, a Bayan Business account manager or AM is actually considered an expert in the client’s field of business and at the same time a solutions expert. Beyond possessing these hard skills, a Bayan Business AM’s key concern is to personally contribute to the success of the client’s business,” says Geri Evangelio, a group account manager for the manufacturing industry, who has been working with Bayan for over a decade now.
She points out that Bayan Business offers one of the most compelling service level commitments in the industry. “We know the value of having a dependable communications service in business, so we tailor-fit our systems and processes to deliver the highest possible network uptime and a most responsive trouble resolution standards.”
