Ford Philippines kicks off 2011 Driving Skills for Life Campaign | Inquirer Business

Ford Philippines kicks off 2011 Driving Skills for Life Campaign

Firm targets 2,000 driver participants this year
/ 10:23 PM July 19, 2011

Ford Group Philippines (FGP) has kicked off its comprehensive and UN-recognized road safety initiatives under the company’s global Driving Skills for Life (DSFL) campaign this month. This program is part of Ford’s ongoing commitment to promote and improve driver safety in the Philippines.

Ford is holding a series of day camps and seminars throughout the year and aiming to have 2,000 licensed drivers participate in the DSFL program. Training will focus on safe, smart and fuel-efficient driving skills, as well as providing handy tips on vehicle maintenance.


Driving Skills for Life offers free courses—both classroom training and practical learning—to help educate drivers of all ages on safe driving practices. The program has been customized for the Philippines to reflect the local driving environment and road conditions. Since 2005, Ford’s DSFL program has had more than 20,000 participants.

The Driving Skills for Life program also includes seminars for Ford employees, licensed student drivers, customers, corporate fleet accounts and automotive enthusiast such as car clubs.


“Our commitment to our customers does not end with our products. We are also dedicated to encouraging people to become responsible and safe drivers. Since road safety is an important issue and concern in the Philippines, we aim to minimize road traffic accidents and promote economical and fuel-efficient driving through the Driver Skills for Life education campaign,” said Anika Salceda-Wycoco, FGP’s AVP for Communications.

This year’s first DSFL seminar was held recently with customers at Ford EDSA dealership. A total of 21 Ford owners and nine dealership employees participated in the session, which was conducted in collaboration with Ford’s DSFL partner, Tuason Racing School (TRS), and which featured interactive activities on safe, smart and fuel-efficient driving techniques. Participants were also given the opportunity to drive and apply their classroom learnings.

“There are different causes of motoring accidents every year. Speeding, drunk driving and not following road signs and regulations are just some of them. We need to understand that road safety is a full-time commitment and licensed drivers should always keep an open eye and undistracted mind when on the road,” advised JP Tuason of TRS.

Customers who participated in the Driving Skills for Life seminar were not only pleased with vehicles they test-drove, but also with Ford’s admirable initiative.

“As part of my family’s business, I transport heavy appliances such as refrigerators and air conditioners using my Ford Ranger; my truck has been with me for over a year now and it hasn’t failed me once. After learning so much from the seminar, I feel confident again knowing that I am well-equipped with road safety knowledge which can help me avoid traffic violations as well as road accidents,” explained Ryan Vincent Mitra.

“I really learned a lot from this session. I’m glad that I had the chance to practice my newly learned skills and apply it to real driving situations. This will help me prepare for or prevent possible dangers on the road,” added Fiesta-owner Jocephine Yao.

“The Driving Skills for Life program is an ideal way for Ford to leverage our global expertise to help make a difference here in the Philippines. We hope to encourage more Filipinos to practice safe driving every time they are on the road,” Wycoco said.

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TAGS: campaign, courses, Driving Skills for Life, Ford Philippines, Motoring, road safety, seminars
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