Ford invites consumers to ‘Start it. Share it. Win it” with its all-new Focus

MANILA, Philippines – Ford Philippines has announced an exciting, interactive and unprecedented launch campaign – “All-New Ford Focus…Start it. Share it. Win it” — designed to engage Filipino consumers with real-life ‘smart-demos’ of two of the all-new Ford Focus’ first-in-segment, smart technologies. The smart demo road show will officially start on Friday, August 3 at SM Marikina.

“Start it. Share it. Win it” provides a unique opportunity for customers to become part of the local market launch of the all-new Focus by participating both online and on-the-ground over a twelve-week period that will include seven event locations across Metro Manila.

The campaign will give more than 1,000 consumers in the Philippines the opportunity to personally experience the smart features of the all-new Focus through weekend events spanning August 3 to September 16.

Participants will be asked to “Start it. Share it. Win it” – to start the all-new Focus and experience the smart technologies, share it with their friends via Twitter and Facebook, and become eligible to win it.

To join, consumers must register on www.facebook.com/fordfocus – to reserve their spot for a “smart demo” at one of the scheduled events. Additionally, walk-in registrations will be available at the event locations.