Cristina Sabarre, Marketing Director of Johnson & Johnson (Philippines), Inc. (right) and Gabrielle Solomon, Assistant Brand Manager for Digestive Health and Nutritionals proudly display Tambuli Values Awards won for BONAMINE® Basta Pinas, MODESS® Perfect Date, and CAREFREE® Girl Talent Search
MANILA, Philippines – Testament to the company’s commitment to creativity and effectiveness in its marketing campaigns, Johnson & Johnson (Philippines), Inc. (JJPI) was recently awarded five Tambuli Awards at the University of Asia and the Pacific (UA&P) School of Communication’s 6th Asia-Pacific IMC Effectiveness and Values Awards.
Since it was first held in 2005, UA&P’s Tambuli Awards are still the only awards program in Asia-Pacific that celebrates IMC effectiveness and the promotion of societal values, inspiring clients and agencies to pursue this as a cornerstone to profitability and growth.
The BONAMINE® Basta Pinas Biyahe Tayo!, domestic travel advocacy won for JJPI a Gold Tambuli for Best Advocacy Campaign and a Bronze Tambuli for Best Small Budget Brand Campaign. Launched to support the Department of Tourism’s domestic travel advocacy in 2011, the BONAMINE® campaign developed by Ogilvy Public Relations and Ogilvy One Manila used an integrated PR and digital campaign to inspire Filipinos to rediscover the country.
Meanwhile, the MODESS® Perfect Date TVC by BBDO Guerrero/Proximity Philippines was awarded a Bronze Tambuli for Best Insights and Strategic Thinking. True to the brand ideal, Perfect Date aimed to inspire young Filipinas to pursue romance and adventure.
JJPI also received a Silver Tambuli for Best Teens Brand Campaign and a Bronze Tambuli for Best Insights and Strategic Thinking for the CAREFREE® Girl Talent Search.
“At Johnson & Johnson (Philippines), Inc., we continuously strive to encourage new ideas and values promotion in all areas of our business, especially in our communication,” said Johnson & Johnson (Philippines), Inc. Marketing Director Cristina Sabarre. “Receiving an award that celebrates both our organizational values and the creative excellence and effectiveness of our partners is an embodiment of our principles in action.”