
MANILA, Philippines — Banks have traditionally divided clients into categories: consumer, entrepreneur, affluent and corporate.
Life, however, is rarely so arranged.
READ: Security Bank maps out 3-year growth push
The person building an investment portfolio may also be running a company.
The entrepreneur seeking growth capital may be preparing a family business for the next generation.
The corporation raising funds may also need to manage payroll, collections, trade and cross-border expansion.
Security Bank believes the next era of banking will be shaped by institutions that can better understand this complete financial picture.
The bank is thus sharpening its focus on wealth, entrepreneur banking, and corporate and institutional banking, supported by transaction banking, digital capabilities, strategic investments and its decade-long partnership with MUFG Bank.
“The strongest banking relationships are not built around a single product or transaction,” said Victor Lee, President and CEO of Security Bank. “They are built by understanding what the client is trying to achieve and remaining relevant as those ambitions grow.” Nowhere is the convergence more evident than among affluent Filipinos, entrepreneurs and business-owning families.
Personal wealth and business success are often linked. Decisions about investments can sit alongside decisions about expansion, financing, ownership and succession.
Yet these needs have traditionally been addressed through separate conversations.
Security Bank thus sees an opportunity to understand the relationship more fully.
A growing enterprise may begin with a deposit account, then require payments, collections, payroll, working capital and expansion financing.
As the business succeeds, the owner may also need investment advice, estate planning and support in preparing the next generation. “A business owner is rarely just a business owner,” Lee said. “They may also be an investor, an employer and the steward of a family legacy. When we understand the person behind the enterprise, we can have a different and much more valuable conversation.”
The bank combines personalized advice, investment solutions, trust services and digital banking to help clients build, preserve and transfer wealth.
READ: To entice more clients, Security Bank is playing a new game
Corporate banking has long been associated with the provision of capital. But financing represents only one part of a company’s financial relationship. Every day, money moves through an enterprise as salaries, supplier payments, customer collections, trade flows and treasury transactions. Security Bank is focused on serving more of that activity while continuing to build its capabilities in project finance and capital markets.
As Security Bank marks its 75th year, the institution is looking beyond the boundaries that have traditionally defined banking relationships. Its proposition: understand more of the client, support more of what matters and earn the right to remain relevant as a person, a business or an institution grows. INQ