Comm&Sense feted for data-driven, creative campaigns
MANILA, Philippines — The International Association of Business Communicators (IABC) Philippines has feted Comm&Sense Inc. for its research-driven campaigns and creative storytelling.
These campaigns were done for partners like the Philippines’ largest bank BDO, children’s rights advocacy organization Save the Children Philippines, customer experience company Foundever, and financial institutions PhilLife and PhilPlans.
Because of these, Comm&Sense won its fourth consecutive Agency of the Year nomination and bagged multiple Excellence Awards and a Top Division Award at the 21st Philippine Quill Awards.
READ: Boosting child online protection
Comm&Sense once again won the Top Division Award in Communication Research for its proprietary study called “Common Ground: Pinoy Voices in New Media.” It explored the similarities and differences in media consumption habits and purchasing behaviors of Generation Z, Millennials, and Generation X in the Philippines.
The study served as a vital resource in navigating the digital shift and fostering meaningful audience connections for the agency, its brand partners, and the industry in general.
Common Ground was also given an Excellence Award for Writing as well as for an event for PhilPlans and a social media campaign for Save the Children Philippines.
The event saw the launch of the PhilPlans “Tomorrow Starts Today” rebrand and combined immersive experiences, digital innovations, and strategic partnerships to drive brand relevance.
READ: Manila Water bags 2 recognitions from 21st Philippine Quill Awards
Meanwhile, the social media campaign Save the Children, called Tayo ang Pasko Fight Against Child Hunger, turned the spirit of giving into a platform for action, rallying communities to address child hunger through heartfelt storytelling and dynamic social media strategies.
“The Quill Awards validate our commitment to communication that is both data-driven and human-centered,” said Charlotte Reyes, managing director of Comm&Sense.
