Cebuana Lhuillier and PSSLAI enabling unmatched financial access to our nation’s law enforcement personnel
In a bold and visionary move set to reshape financial services, Cebuana Lhuillier—the country’s leading micro financial services provider—has partnered with the Public Safety Savings and Loan Association, Inc. (PSSLAI) to enable more accessible and efficient financial solutions for the public safety personnel. This collaboration brings together two powerhouse institutions united by a shared mission: empowering those who serve and protect the country through financial security and inclusion.
(from left to right) Cebuana Lhuillier First Vice-President and Money Transfer Group Head, Erlinda Sumanga \ Cebuana Lhuillier Senior Executive Vice President, Philippe Andre Lhuillier \ Cebuana Lhuillier President and CEO, Jean Henri Lhuillier \Public Safety Savings and Loan Association Inc. President, PMGen Ernesto Belen (Ret) F.I.C.D \ Public Safety Savings and Loan Association Inc. Executive Vice President, Gerald Castillo, G.I.C.D.\ Public Safety Savings and Loan Association Inc. Vice President Treasury Group and Head of Finance Services Department, Robert Santos
With a growing membership of over 300,000, PSSLAI has established itself as the fastest-growing savings and loan association in the Philippines, catering to personnel from the Philippine National Police (PNP), Bureau of Fire Protection (BFP), NAPOLCOM, and the Philippine Public Safety College (PPSC). By leveraging Cebuana Lhuillier’s expansive network of 3,500 branches nationwide, this partnership makes essential financial services more accessible than ever—especially for members in underserved and last-mile areas.
This transformative alliance is poised to create lasting impact. Through Cebuana Lhuillier’s well-established infrastructure and expertise, PSSLAI members will gain seamless access soon to vital financial services, such as loan disbursements, efficient collection services, and other financial collaborations. This engagement ensures that public safety personnel can manage their financial needs with ease, security, and convenience—wherever they may be.
Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, emphasized the significance of this partnership, “Our alliance with PSSLAI reflects our relentless pursuit of financial inclusion and innovation. By harnessing the strength of our 3,500-strong branch network and our deep expertise in micro financial services, we are bringing unparalleled convenience and support to the brave men and women who dedicate their lives to public safety. This partnership is a bold step forward, ensuring that no matter where they are, public safety personnel can access efficient and reliable financial services.”
Atty. Lucas Managuelod F.I.C.D., Chairman and CEO of PSSLAI, expressed his optimism for the long-term benefits of this alliance, “This partnership with Cebuana Lhuillier represents a significant leap forward in providing our members with convenient and accessible financial services. Their extensive branch network will greatly enhance our ability to reach members across the country, improving their financial well-being and supporting their vital work in protecting our nation.”
Philippe Andre Lhuillier, Senior Executive Vice President of Cebuana Lhuillier, highlighted the broader impact of this collaboration, “This is more than just a partnership—it’s a commitment to empowering our nation’s heroes. By providing practical and inclusive financial solutions tailored to their needs, we are ensuring that public safety personnel, regardless of location, have the tools and support to build a more secure financial future.”
As Cebuana Lhuillier and PSSLAI come together in this groundbreaking partnership, the collaboration goes beyond expanding financial access—it transforms the future of financial empowerment for the country’s public safety personnel. This alliance stands as a strong statement of a shared commitment: to equip those who safeguard the nation with the financial tools and support needed to build secure, prosperous future. By combining Cebuana Lhuillier’s unparalleled reach and expertise and with PSSLAI’s dedication to its members’ welfare, this initiative raises the bar for service excellence and innovation in the financial services industry.
ADVT.
This article is brought to you by Cebuana Lhuillier.
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