Kuya J group to lay out P100M for expansion

The operator of Kuya J Restaurants is adding new branches and renovating old ones. (Photo from Kuya J’s Facebook page)

MANILA, Philippines — The company behind the Kuya J restaurant chain is investing around P100 million this year to support its local expansion, company officials said on Wednesday.

Kuya J Group Holdings Inc. President Winglip K. Chang said their planned expansion includes opening more branches.

This also entails the renovation of a portion of their 81 existing stores across the country.

“What we’re planning is very exciting, like bringing in regional dishes, food that are quite popular in certain regions but have not yet reached Manila,” Chang told reporters in Taguig City.

He added that existing Kuya J branches are performing better now compared to last year in terms of sales and customer traffic.

READ: ‘Kuya J’ chain sees no letup in expansion

The company’s chief operating officer, Don Edrian Tirol, said they will open a branch in Laoag and in La Union in the coming months.

“And after that, we are taking a break from opening new stores to focus on renovating old stores,” he said, adding that they aim to revamp from 10 to 15 branches this year.

Aside from these physical expansions, Tirol said they will also be expanding their choice of dishes, beginning with the addition of new desserts.

In addition to network expansion, Tirol said the company will also broaden its menu, starting with the introduction of new desserts.

These include a piaya cheesecake made with Bongbong’s Piaya and a tiramisu crafted with Titay’s Otap.