American Standard: 150 years of innovation, quality, and legacy

In a world where companies come and go, only a select few have withstood the test of time, evolving through economic shifts, technological advancements, and changing consumer needs. Those that endure for over a century share one defining trait: an unrelenting commitment to excellence. One such company is American Standard, a brand that has not only survived but thrived for 150 years. From its modest beginnings in the 19th century to its status as North America’s No. 1 toilet brand, American Standard has remained a trusted name in plumbing, delivering products that enhance homes and public spaces alike.

A Legacy Rooted in Innovation

American Standard’s story began in 1875, when James Arnott and Francis Torrance founded Standard Manufacturing, a company that would go on to revolutionize the way people experience bathrooms. What started as a modest venture grew into a household name, shaping the modern plumbing industry through innovative design and high-quality craftsmanship.

As decades passed, the company evolved, merging with American Radiator to form Standard Sanitary Corporation. This merger brought about a new level of industry dominance, leading to the widely recognized nickname “American Standard Co.” The name became synonymous with durability, performance, and groundbreaking designs, a reputation that continues today.

American Standard didn’t just keep up with the industry—it led the way. Its history is marked by product innovations that transformed everyday living. The award-winning Genie Hand Shower provides a pressure-boosting solution specifically designed to address the weak water pressure commonly experienced in the APAC region. The American Standard HygieneClean system incorporates an advanced flushing system along with an anti-stain and antibacterial coating to promote a healthier bathroom environment. It features a rimless design that minimizes crevices where bacteria can accumulate, thereby simplifying cleaning. The recently launched Loven Collection showcases a tapered design that reduces the product’s footprint, making it ideal for smaller bathroom spaces without compromising user comfort.

A Global Standard in Plumbing

In 2013, American Standard entered a new era when it was acquired by the LIXIL Group, a leading Japanese manufacturer of water and housing products. This move strengthened American Standard’s global reach, integrating it into an international network of experts dedicated to reimagining the way people interact with their living spaces.

Under LIXIL, American Standard maintained its signature quality and craftsmanship, while pushing the boundaries of design and performance. In 2021, we unveiled the Reference Line which showcased the brand’s signature elements which includes the iconic Pillow, Taper and Frame designs. And in 2022, a new unified brand identity was introduced bringing global consistency to our brand expression globally.

In 2024, American Standard earned the coveted title of No. 1 Toilet Brand in North America, a recognition that speaks volumes about its continued leadership in the industry. More than just a brand, it has become a symbol of trust—one that homeowners, architects, and designers consistently turn to for superior bathroom solutions.

Designed for Life, Built to Last

At its core, American Standard has always been about enhancing everyday experiences. Whether through faucets, showers, bathtubs, or toilets, its products are designed with people in mind. The goal is simple: to help individuals create homes they love, where comfort, convenience, and functionality coexist seamlessly.

Beyond design, the brand is also deeply committed to sustainability. American Standard continuously develops eco-friendly solutions that conserve water without compromising performance. From water-efficient toilets to low-flow faucets and showers, the company ensures that its innovations contribute to a more sustainable future.

A Heritage of Care, Comfort, and Hygiene

After 150 years, American Standard remains a trusted household name, not just because of its products but because of its unwavering dedication to quality, innovation, and customer satisfaction. It understands that a home is more than just a place—it’s a personal sanctuary, a space where moments are made, and memories are created.

As it moves forward, American Standard continues to build on its legacy, delivering solutions that are not only pioneering and high-performing but also inviting and intuitive. The brand’s philosophy has always been clear: to bring care, comfort, and hygiene into every home, inspired by the way people live, love, and experience the world around them.

With a history spanning a century and a half, American Standard isn’t just shaping bathrooms—it’s shaping lifestyles, one innovative product at a time.

ADVT.

This article is brought to you by American Standard.