Weber, the global leader in high-performance, quality grilling technology and products, is now available in the Philippines through select Ace Hardware branches in Metro Manila and online.
Weber boasts a rich history, spanning 70 years of bringing the highest quality outdoor grills to businesses and consumers alike. Having originated and proudly produced in the American Midwest, Weber has expanded to the Philippines with ACE Hardware as its main retailer.
ACE Hardware has been the recipient of the Hardware Retailer of the Year – Philippines category for three consecutive years since 2022 at the Retail Asia Awards, which honors innovative companies and industry leaders that have maintained their competitive edge. This partnership with Weber is a milestone for ACE Hardware, which has continuously positioned itself as the most helpful hardware store in the country by providing the widest selection of hardware and lifestyle products for its customers.
“Part of the Filipino experience is the warm hospitality that is extended to anyone and everyone who walks through our household doors. At its core, this kind of hospitality is rooted in what we serve our guests, and more often than not, it’s food—food served from the heart,” said Ronald Roldan, Head of Marketing, ACE Hardware Philippines.
“We are thrilled with the addition of Weber grills to our lineup of products in the outdoor category. Filipinos love to host, and now we’ll all have the opportunity to experience superior outdoor grilling with these new Weber products,” said Roldan.
Grill enthusiasts can now explore a diverse range of high-performance Weber grills at Ace Hardware, including the classic Weber® charcoal kettles, compact and convenient Q Series, and the advanced Genesis® gas grills. Whether for backyard barbecues, weekend family cookouts, or casual gatherings, Weber offers the perfect grill for every lifestyle—combining superior craftsmanship, innovative design, and ease of use to deliver consistently delicious results, every time.
“At Weber, our purpose is to bring people together to create amazing memories and delicious food. We have a passion for outdoor cooking that is matched only by our dedication to quality and innovation. Every product we design is built to inspire confidence, creativity, and connection around the flame.
As we bring our legacy of craftsmanship to the Philippines, we invite everyone to experience the difference of cooking with Weber and to share it together with family and friends,” said Michael McDonald, Managing Director, Weber Asia Pacific.
At a launch event held at the Henry Hotel Manila last April 3, 2025, titled Master the Flame, Weber and ACE Hardware put the spotlight on two key products, the Weber Original Kettle Charcoal Grill Premium and the Weber Spirit Gas Grill E-315. Ryota Kojima, Weber Grill Ambassador, and Shradha Bhandary, Weber Grill Specialist, were on hand to demonstrate the versatility and prowess of these grills and imparted practical tips to help guide both beginner and experienced home cooks and chefs.
The Weber Original Kettle Charcoal Grill Premium brings that unmistakable smoky flavor and hands-on cooking experience that turns every backyard gathering into a nostalgic feast. Its iconic design isn’t just for show—it’s built for flavor, fun, and timeless outdoor moments.
On the other hand, the Weber Spirit Gas Grill E-315 is made for those who want gourmet results with everyday ease. With its sleek look and hassle-free ignition, it’s perfect for busy families or spontaneous grill nights, offering consistent heat, effortless control, and more time to enjoy good food with the people who matter most.
A masterclass like this, given by the top experts, isn’t complete without a hands-on exercise. Select guests of the event were invited to partake in the Grilling Challenge, applying the things they’d learned earlier in the program to test their hand at wielding the handy Weber Grills and tools. Their outputs were judged by the guest chefs and speakers, with winners receiving prizes from Weber.
When asked what makes Weber Grills the top choice for Filipinos, Roldan said, “Weber celebrates the Filipino spirit of togetherness—where great food and meaningful moments come alive around the grill. In a culture where sharing meals is at the heart of every gathering, Weber enhances this tradition by bringing out the best in both flavor and connection. With Weber Grills, every Filipino cookout becomes more than just a meal—it becomes a richer, more memorable bonding experience with family and friends.”
The event concluded in typical outdoor BBQ style, just as the sun was beginning to set. With good music, good food, and good drinks, each guest departed with new culinary skills and an appreciation for the tools that help shape our meals.
For a full catalog of Weber Grills products, visit ACE Hardware’s website, Shoppee, and Lazada.
ADVT.
This article is brought to you by ACE Hardware.