Elon Musk says xAI startup buying X platform

Elon Musk says xAI startup buying X platform

/ 07:46 AM March 29, 2025

Elon Musk and Twitter logo

FILE PHOTO: Elon Musk’s photo is seen through the old Twitter logo in this illustration taken October 28, 2022. REUTERS/Dado Ruvic/Illustration

SAN FRANCISCO, United States — Elon Musk on Friday said his artificial intelligence startup xAI is buying his social networking platform X in a deal valuing the company once known as Twitter at $33 billion.

“This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach,” Musk said in a post on his social network.

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X has more than 600 million users, and its future is “intertwined” with that of xAI, launched two years ago, according to Musk.

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“Today, we officially take the step to combine the data, models, compute, distribution and talent,” Musk said of combining the two companies.

“This will allow us to build a platform that doesn’t just reflect the world but actively accelerates human progress.”

The companies are being combined in an all-stock deal that values xAI at $80 billion and X at $33 billion, factoring in the social network’s $12 billion debt.

Musk bought Twitter for $44 billion in late 2022 in a transaction that included debt and launched xAI the following year, spending billions of dollars on high-end Nvidia chips for the venture.

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READ: Elon Musk: Twitter.com is now officially X.com

xAI in February released the latest version of its chatbot, Grok 3, which the billionaire hopes will find traction in a highly competitive sector contested by the likes of ChatGPT and China’s DeepSeek.

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Musk has promoted Grok 3 as “scary smart,” with 10 times the computational resources of its predecessor that was released in August last year.

AI race

Grok 3 is also going up against OpenAI’s chatbot, ChatGPT – pitting Musk against collaborator-turned-arch rival Sam Altman.

Musk and Altman were among the 11-person team that founded OpenAI in 2015.

Created as a counterweight to Google’s dominance in artificial intelligence, the project got initial funding from Musk.

Musk left three years later, and then in 2022, OpenAI’s release of ChatGPT created a global technology sensation — which made Altman a tech world star.

Their relationship has become increasingly toxic and litigious ever since.

DOGE chief

READ: Elon Musk claims X being targeted in ‘massive cyberattack’

X’s billionaire owner, the world’s richest person, is a major financial backer of US President Donald Trump and heads a Department of Government Efficiency that has been slashing the ranks of government employees.

Industry analysts at Emarketer this week forecast that ad revenue at X will grow this year as brands fear retaliation by politically connected Musk if they don’t spend on the platform.

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“Many advertisers may view spending on X as a cost of doing business in order to mitigate potential legal or financial repercussions,” said Emarketer principal analyst Jasmine Enberg.

TAGS: Elon Musk, X

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