ID8, Inc. wins Agency of the Year, champions Filipino voices, drives change through storytelling

Transforming Conversations, Inspiring Action

Through the power of storytelling, ID8, Inc. is shaping conversations that drive meaningful change. By creating campaigns that inform, inspire, and engage, the agency has amplified important issues—bringing awareness to health, sustainability, education, and culture in ways that resonate with Filipinos.

ID8 clinches ‘Agency of the Year’ at the Anvil Awards, Honored for Meaningful Projects with 8list.ph, AstraZeneca, Maynilad, and BiteSized at Manila Hotel.

With its digital publications—8List.ph, BiteSized.ph, and WindowSeat.ph—ID8 has revolutionized how audiences consume content, making complex topics more accessible and relevant. Its campaigns extend beyond media, fostering real-world impact that strengthens communities and sparks action.

“We believe in the power of storytelling to inform, uplift, and inspire action,” says Donna Nievera-Conda, Co-CEO of ID8, Inc. “Our goal is not just to create content, but to build experiences that resonate with people and help shape a more informed and empowered society.”

Big Ideas, Bold Results

ID8 Shines with Platinum, Gold, and Silver at the Anvil Awards, Winning Five Prestigious Honors for Projects that Spark Meaningful Conversations for Filipinos.

Leading the pack of ID8’s wins was 8List.ph’s “Bak8 Nga Ba?” series, which secured the top prize in the PR tools category, the Platinum Anvil Award. It also won a Gold Anvil Award for the PR Tools (Multimedia) category. “Bak8 Nga Ba?” aimed to redefine the role of social media in education, turning complex topics into digestible and engaging short videos, making learning meaningful, accessible, and fun for Millennials and Gen Z.

BiteSized.ph’s “Bringing Filipino Flavors to Life” bagged a Silver Anvil for Best Use of Social Media. By celebrating the richness of Filipino cuisine with vibrant storytelling through shows like Alam Mo Ba? and Grab A Bite Podcast, BiteSized.ph sparked meaningful conversations around Filipino culinary heritage.

ID8’s campaign portfolio also extended to critical advocacies. AstraZeneca’s “Breathe Better” initiative, dedicated to raising awareness about respiratory conditions like asthma and COPD, won a Silver Anvil Award for Best Use of Social Media. Meanwhile, Maynilad’s “Be a Leak Warrior – NRW Campaign” earned a Silver Anvil for Best Use of Influencer Marketing, showcasing how partnerships with relatable influencers can inspire communities to act on critical issues like water conservation.

Onwards and Upwards

The Agency of the Year award marks a new chapter for ID8, Inc., which launched in 2010 initially as the digital arm of PR agency Stratworks, Inc. Once known primarily as the publisher of groundbreaking online titles — namely 8List.ph, BiteSized.ph, and WindowSeat.ph — ID8 has steadily expanded into full-service agency operations. This award is a testament to how the agency has grown into a force to be reckoned with in the PR and communications industry. 

“This recognition is a powerful reminder to set the bar even higher in 2025. We are determined to step up to this challenge and to continue delivering inspiring and impactful work that drives meaningful change,” says Oliver Conda, co-CEO of ID8, Inc.

ID8 Inc. co-CEOs Oliver Conda and Donna Nievera-Conda proudly hold up the Agency of the Year and the Platinum Anvil Awards.

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This article is brought to you by ID8, Inc.