Quality homes for modern Filipino’s discerning taste

NSJBI projects are strategically located around Metro Manila.

Keeping a strong foothold in the Philippine real estate industry is no easy feat to achieve, especially with what the local sector had to go through during the Asian crisis in the late ’90s, which saw a devastating slump that had almost driven property firms out of business.

So to last in the industry for more than two decades and be able to hurdle the challenges that come with such a complex business only proves something about the stability and integrity of the developer.

And this can’t be more true in the case of New San Jose Builders Inc. (NSJBI) which has been striving since 1986 to provide quality lifestyle choices for the discerning taste of the modern Filipino.

Innovative approach

A privately held real estate company, NSJBI has been known for its innovative approach to real estate development by offering a wide array of choices and methods in owning quality homes in various locations.

NSJBI corporate communications head Gina Virtusio explains that as a construction company at the onset, New San Jose Builders has already become the partner of both the government and private sector in building communities for mass housing, schools, sustainable townships, prime residential condominiums, hospitals and bridges.

And it was because of these numerous and varied projects that the company had developed a “corporate passion of wanting to give every Filipino a decent, quality and value-based home they can truly call their own.”

Portfolio

Virtusio points out that NSJBI has a portfolio of 10 vertical developments and one horizontal project, each of which has its own unique strength to bank on, meant to cater to the needs and wants of specific markets.

This, she adds, is what makes each project at par with the other developments available in the market.

Current projects of New San Jose Builders include the Victoria Towers, which is located at the heart of Quezon City’s entertainment district; Victoria Station 1, which the company claims to have everything one needs in a high-rise development; Victoria Station 2 that provides avenues for guests to enjoy sports and recreation; Fort Victoria which is the crown jewel of New San Jose’s developments and proof of practical luxury coming to life.

The company also has developments in Makati and Manila like the Victoria de Makati, which is located at center of the central business district; Victoria de Manila, on the other hand, is located at the center of Manila and five minutes away from an LRT station; while the rest are Victoria de Manila 2, Victoria de Tomas Morato, Victoria de Malate, Isabelle de Valenzuela and Metro Manila Hills.

NEW SAN Jose’s developments are proof of practical luxury coming to life.

“These projects are strategically located around Metro Manila and offer all what we believe are essentials—location, convenience, a prime investment and being able to provide a healthy lifestyle—for the working class,” says Virtusio adding that “these are the value propositions that NSJBI builds on.”

Likewise, Virtusio reveals that the company aside from providing affordable quality homes, also pushes for wellness and promotes close family ties in each of its developments.

Active lifestyle

“Helping Filipinos embrace an active lifestyle is an integral part of NSJBI’s vision. These are presented in two of our projects—Victoria de Manila 2 on Taft Avenue and Victoria Station 2, which both has a sports complex,” Virtusio shares.

Victoria de Manila 2 is equipped with a two-hectare indoor sports complex, six lane bowling facilities, Olympic-length swimming pools, fully equipped and professionally manned gyms, tennis, badminton and basketball courts, billiard halls, open activity centers and a members-only spa.

Meanwhile, Victoria Station 2 has two badminton courts, two basketball courts, two tennis courts, billiard and table tennis hall, archery, squash, shooting range. The sports center’s most unique feature, however, is the 50-meter, Olympic-size swimming pool.

And these, according to Virtusio, are just some of the reasons homebuyers should make NSJBI developments their top of the mind choice.

Good investment

“Real estate investment, especially with NSJBI are good investments. With our prime location, the lifestyle, convenience and security that we provide, one can be assured that valuation of the property will continue to appreciate,” Virtusio claims.

And because NSJBI has its own construction company, it has better control of the quality and speed of construction, and as a result minimize price mark-ups typical with third party contractors. This then enables NSJBI to not only finish its developments more quickly, but to also offer housing units at more affordable prices.

“NSJBI always keep one step ahead by practicing the latest technology in building and construction, offering the most innovative financing terms and offering value above and beyond consumer expectations like direct connections to the MRT in some developments or a full sports complex beyond a simple gym,” she explains.

“We will continue to strengthen our corporate and brand positioning, not only by advertising, but through a more aggressive PR effort, that will articulate and tell more stories about what we offer and what we are as a real estate developer,” she concludes.