IPOPHL onboards Yamaha in e-commerce pact to combat piracy

IPOPHL onboards Yamaha Motors in e-commerce pact to combat piracy

IPOPHL onboards Yamaha Motors in e-commerce pact to combat piracy

MANILA, Philippines — The government’s intellectual property rights body on Thursday said that the Yamaha Motor Co. Ltd. has joined its e-commerce initiative to fight counterfeit and piracy online, further expanding the number of its industry partners in combating these billion-peso illicit activities.

The Intellectual Property Office of the Philippines (IPOPHL) said Yamaha signed the e-commerce memorandum (MOU) last January 21.

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“Today, motorcycles have become an essential part of daily life and play a key role in the country’s economic development. They provide an affordable mode of transportation and serve as a source of income through motorcycle taxi services and delivery operations for online purchases,” IPOPHL Officer-in-Charge Nathaniel Arevalo said in a statement

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“However, the rise in motorcycle use and online transactions has led to an increase in counterfeit products,” he said further.

READ: IPOPHL pushes for intellectual property teaching in basic ed

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For their part, Yamaha Motor Philippines President Katsuya Iida said joining the agreement is “a great way” to combat counterfeits online citing the participation of major e-commerce platforms TikTok Shop, Shopee, Lazada and Zalora in the pact.

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Lida said further that the company understands the need for “robust protection” of intellectual property rights “for accelerating innovation, inspiring creativity and making social development faster and healthier.”

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“Through ongoing countermeasures for combatting unauthorized usage of group intellectual property and counterfeit products, issues that are on the rise across the globe, the Yamaha Group continues to take action against these problems in order to eliminate the economic disadvantage for consumers while ensuring safety and maintaining trust in the Yamaha brand,” Iida said.

Signatories under the MOU commit to establishing a code of practice in pushing back the sale of counterfeit and pirated goods online.

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Additionally, signatories also pledged their commitment to cooperation with each other and in implementing efficient notice-and-takedown measures concerning piracy and counterfeiting.

Based on IPOPHL records, there was a record increase in the value of seized counterfeit goods from ports of entry, physical markets, and warehouses in 2024.

It said there was an estimated $617.8 million worth of contraband seized from January to September 2024, exceeding the preceding year’s $471.4 million total.

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TAGS: IPOPHL, Yamaha

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