World’s biggest enterprise software vendor to launch PH operations
Logo from Salesforce website
The Department of Trade and Industry (DTI) on Tuesday said it has secured a commitment from United States-based tech firm Salesforce to invest in the Philippines this year, a venture which will mark the entry of a company touted as the world’s largest enterprise software vendor.
The DTI said that the company will launch operations in the country following their meeting with company officials last Monday.
The meeting was attended by Trade Secretary Cristina Roque and Salesforce Executive Vice President and General Manager Adam Evans, as well as other high-level officials from both sides.
READ: How the Philippines can attract high-tech investments
“Salesforce’s entry into the Philippines is expected to create numerous job opportunities, boost the country’s digital transformation efforts, and strengthen its position as a key player in the Asia Pacific region,” the DTI said in a statement.
The DTI said that included in the company’s plans is to empower micro, small, and medium enterprises (MSMEs) and upskill Filipino talent through partnerships with top universities and organizations.
“This significant investment reinforces the Philippines’ growing attractiveness as a destination for global technology companies,” the DTI added.
Aside from welcoming Salesforce’s latest investment commitment to the Philippines, Roque said they have also invited the company to establish a shared service facility in the country to explore potential for collaboration on artificial intelligence upskilling initiatives.
According to Salesforce’s website, the company was co-founded in March 1999 by Marc Russel Benioff, a former executive at the multinational technology firm Oracle, known today for its popular database management program Oracle.
By 2020, the company said it has been ranked number 1 by market intelligence firm IDC as the number 1 CRM (customer relationship management) company, with more market share than the next nine competitors combined.
In the same year, the company also managed to join the Dow Jones Industrial Average, a stock market index comprising thirty prominent companies listed on stock exchanges in the US.
