Meet the Philippines’ ‘Industry Sales Masters’
FETED 2nd Mansmith Sales Masters Awardees: From left, 1st row: Jayvee Badile, Cindy Banaria, Honey Torres-Limkin, Pearlie Lontoc, Jane Mancia; 2nd row: Cris Aquino-Yap with honorary winners Aleli Arcilla, Backy Baquiran, Sonny Catacutan and Fredy Ong —CONTRIBUTED PHOTOS
Sales are the heartbeat of every business, serving as the primary driver of revenue and customer relationships. They connect customer needs with product offerings, enabling companies to thrive in competitive landscapes. Effective sales teams not only close deals but also foster loyalty and trust, essential for sustainable growth. Yet, sales professionals often remain in the shadows, eclipsed by other business functions. The Mansmith Sales Masters Awards aims to change this narrative, honoring individuals who achieve extraordinary sales figures and exemplify grit, creativity and ethical leadership.
2nd Mansmith Sales Masters Winners
This 2025, Mansmith and Fielders will honor six Sales Masters on Jan. 23 at the Carlos P. Romulo Auditorium in Makati.
- Jayvee Badile, branch manager at Sun Life of Canada
- Cynthia Banaria, national on-premise sales head at Coca-Cola Beverages
- Honey Torres-Limkin, channel manager at Haleon
- Pearlie Lontoc, head of retail banking at UnionBank
- Jane Mancia, senior director at Globe Telecom
- Ma. Cristina Aquino-Yap, head of strategic account management at MPower
Selection criteria included exceptional sales performance, role modeling and mentoring within their organization, commitment to professional growth, inspiring leadership and ethical conduct.
READ: How to achieve sales excellence in good times or bad
‘Visionary leaders’
Four corporate leaders who began as sales professionals will receive Honorary Mansmith Sales Masters Awards. They are:
Article continues after this advertisement- Aleli Arcilla, managing director of Mondelēz Philippines
- Backy Baquiran, president and CEO of Unilab
- Sonny Catacutan, managing director of Cargill Animal Nutrition and Health Philippines
- Fredy Ong, chair and CEO of Unilever Philippines
The Mansmith Sales Masters Awards is the first sales recognition program across industries in the Philippines, supported by major brands like Bayad, Century Pacific, ConvergeICT, Fly Ace, Gardenia, GCash, JS Unitrade, Mega Prime Foods, NutriAsia, Orocan, Pay Mongo, Shakey’s, Abenson, Waters Philippines and Philippine Daily Inquirer. Winners receive a customized golden prosperity trophy and are recognized live in front of peers and industry leaders, with no entry fees, awards night fees or guest fees. This increased visibility and accessibility not only encourages widespread participation and inclusivity in recognizing sales excellence, but enhances credibility, validating their achievements and boosting trust among clients and peers, which can lead to new opportunities and new collaborations.
Article continues after this advertisementAdditionally, the awards feature a business networking cocktail pre-event, providing valuable opportunities for professionals to connect and collaborate. Recognition through major media enhances visibility, promoting role models within the industry and inspiring others to pursue excellence in sales. These benefits collectively foster a culture of achievement and ethical conduct in the sales community.
About Mansmith
Mansmith and Fielders Inc. is an advocacy-based leading force in marketing, sales and innovation empowerment. With initiatives like the Mansmith Young Market Masters Awards, Mansmith Market Mentors Awards and Mansmith Innovation Awards, it has set the gold standard for industry excellence. The Mansmith Sales Masters Awards honors those who excel in their sales craft while inspiring others through ethical leadership.
As we celebrate this year’s awardees, we are reminded that success is not merely about numbers; it’s about making a lasting impact and leading with purpose.
Congratulations to all winners for redefining what it means to be a leader in sales! This structure emphasizes the achievements of the Sales Masters first before transitioning to the Visionary Leaders who inspire them. —CONTRIBUTED
Josiah Go is chair and chief innovation strategist of Mansmith and Fielders Inc. A limited number of free seats at the awards night will be available to sales and corporate professionals. Kindly write to [email protected] to request.
