Written by: Amy Remo
Wee Community Developers Inc. (Wee Comm) is carving a niche amid giants.
Wee Community Developers Inc. (Wee Comm) recently launched its flagship project, Calle Centrale, located along Calle Industria near Circulo Verde.
With the recent launch of its flagship project Calle Centrale, this property developer is staking its claim as a serious contender in the prime real estate market—challenging conventions with its unique value proposition of affordable pricing and exceptional standards.
A statement piece
This is why for Wee Comm, Calle Centrale is more than just another high-rise—it’s a statement.
Located along Calle Industria near Circulo Verde, this four-tower project places residents at the nexus of urban connectivity while offering them an opportunity to invest in what Wee Com founder and CEO Cesar Wee, Jr. calls as the “new BGC.” The development, which promises to redefine luxury living, boasts a prime location sans the premium price tag—a formula that has propelled Wee Comm to become a growing force in Metro Manila’s competitive market.
“We’re always that hungry fish in a small pond. Now, in a way, this is a new beginning, a new opportunity for us, because this is right smack in this corridor in Calle Industria, alongside the country’s biggest developers,” Wee said.
“(This project) is significant for us because it’s the first time we’re going back to Metro Manila wherein there’s no compromise in terms of the location of the project we’re developing. While our previous projects in Metro Manila are in nice locations and are successful in their own right, they admittedly are not in the most prime locations—unlike our projects in the regions where we can boast of developments in a really prime address,” explained Wee Comm COO Carson Choa.
“With Calle Centrale, it’s more of us announcing to the world that we’re here to play in the biggest playground in Philippine real estate,” Choa added.
A competitive edge
To make its presence felt, Wee Comm takes on a refreshingly different approach—delivering high quality, end-user-focused projects at attainable price points. The company’s goal is not just to compete but to redefine the standards in this landscape.
Wee Comm’s pricing starts at about P165,000 per sqm—an enticing offer that will no doubt make ownership feasible for residents who have long rented in prime areas and are ready to invest in a place of their own.
“We’re offering our units at Calle Centrale at P165,000 per sqm—practically almost 50 percent of what others are offering. This means that this type of luxury, this type of exclusivity, is now being opened up more to the middle-class market. On a certain degree, this is how we are redefining luxury,” Choa explained.
“We’re focused on people who genuinely need a home close to work,” Wee added.
Beyond the price tag
Despite its competitive price tag, quality remains Wee Comm’s paramount commitment, according to Wee. Through 16 years and 22 completed and ongoing projects, with another six lined up for 2025 in Davao, Bacolod, Cavite, Las Pinas, and Cagayan de Oro, the company has consistently demonstrated that value housing need not compromise on quality. In fact, Wee Comm’s attention to detail and on-time project delivery have allowed it to build a track record of reliability.
“We don’t take shortcuts. From finishes to amenities, we’re giving people a place we would live in ourselves,” Wee claimed.
That kind of commitment to quality will no doubt be evident at Calle Centrale, said Wee Comm Project Director Caitlin Coronel.
This development boasts a prime location sans the premium price tag.
She explained that Calle Centrale will offer practical unit sizes, starting at 22 sqm to 70 sqm. Clients also have the option to combine units for bigger and flexible layout options, optimized for both comfort and affordability. The units are expected to appeal to professionals, young families, and those transitioning from renters to homeowners. In this sense, Calle Centrale embodies Wee Comm’s broader mission: to serve those who seek a dependable, attainable, and elegant home.
“Our aim is to provide thoughtfully designed spaces that balance quality and value,” she shared.
The norm
Wee Comm will no doubt stand out, earning its reputation with straightforward pricing, transparent terms, and dependable delivery.
“People have been saying, we disrupt the market—maybe yes, in a good way. But we don’t want to say disrupt. This is how real estate should be. It should be the norm,” Wee concluded.
ADVT.
This article is brought to you by Wee Community Developers Inc.