Red Horse Beer, the world’s no. 1 extra strong beer that is sold in over 70 markets outside of the Philippines, was again recognized as one of the top brands in Southeast Asia. Kantar BrandZ, the world’s largest, consumer-focused source of brand equity insight, cites Red Horse Beer among the top 30 most valuable ASEAN brands.
Red Horse Beer proved to be the most valuable brand in the country, being the only brand in the Philippines to be in the top 30 list. It climbed to 26th place in this year’s Kantar BrandZ awards, up two spots from its 28th-place finish in 2023. Red Horse Beer is also the highest-ranked alcohol beverage brand on the list, with a brand value estimated at $1.45 billion.
The award credits the brand’s daring and bold persona built on Red Horse Beer’s ‘astig’ equity. Its inclusion of women in its campaigns communicates diversity and destigmatizes counterculture. Often associated with the local rock and roll music scene, Red Horse Beer also supports other communities centered on sports and gaming.
Red Horse Beer’s social media platforms, including its ‘Sarap Tama’ YouTube channel, have resonated with audiences through humorous content and witty subject matter while promoting responsible drinking in their message.
Kantar BrandZ has established itself as a global standard brand value ecosystem. Since 2006, its brand valuation series helps researchers, planners, and strategists better understand the brands they work on. Its flagship Most Valuable Global Brands ranking and report features country and regional rankings across six continents, and world-class thought leadership on building strong brands.
For more information and updates follow Red Horse Beer on Facebook, Instagram @redhorsebeer, TikTok (@redhorsebeerph), and YouTube. Rock on!
ADVT.
This article is brought to you by San Miguel Brewery Inc. through The Huddleroom.