Ayala Land sets the stage for next wave of economic expansion in Central Luzon

Written by: Amy R. Remo

Through its master-planned estates, property giant Ayala Land Inc. is creating sustainable, fully integrated communities that combine residential, commercial, office spaces, institutional, parks and open spaces, and in certain cases industrial all designed to unlock the untapped potential of regions beyond Metro Manila.

Vital economic corridor

Particularly in Central Luzon, Ayala Land Estates such as the 290-ha Cresendo in Tarlac, 1,714-ha Alviera in Pampanga, as well as the 80-ha Crossroads and 70-ha Altaraza in Bulacan offer ideal spaces for both families, driven individuals and businesses.

With strategic locations near key infrastructure, major expressways, and population centers, these estates provide excellent opportunities for companies to establish a foothold in emerging markets and for individuals to thrive in sustainable, future-ready communities. True to the legacy of the Ayala Land brand, these estates are helping drive Central Luzon’s growth as an economic powerhouse, attracting both local and global enterprises.

Cresendo: Newest downtown on the rise

Located in Tarlac City, Cresendo is fast becoming a premier destination, with a growing number of businesses choosing to set up shop in this expansive estate. This reflects their strong vote of confidence in Cresendo’s potential, positioning the estate as a strategic hub for growth.

Key areas like the streetscapes, Shophouse Promenade, Jardin de Feliz, and Terra at Cresendo have been completed, signaling the estate’s readiness to accommodate commercial activity. Don Bosco Tarlac welcomed 701 students in September this year, whereas Merry Mart Grocery is set to open next month. Ongoing meanwhile is the planning for a terminal that will host a public transport hub and retail spaces.

At the heart of Cresendo is its 47-ha commercial core, a sprawling district known as Cresendo Downtown, offering prime commercial lots, with sizes ranging from 500 sqm to 2,000 sqm along the Luisita Access Road. With Cresendo Downtown Phase 1 and 2 already 100 percent sold, the recently launched Phase 3 introduces an 11.3-ha commercial and shophouse block, offering additional opportunities for businesses and investors.

Complementing Cresendo Downtown is the 32-ha Cresendo Industrial Park which, upon full operations, is seen to generate some 2,000 jobs, helping fuel the region’s economic activity.

Alviera:  regional growth center 

An urban core surrounded by nature, Alviera is poised to become the next powerhouse for business and commerce in Pampanga.

Its location speaks volumes of the prospects that can be tapped in this booming area in Central Luzon.

Alviera, being developed jointly by Ayala Land and Leonio Land Holdings, is in a region that boasts of major infrastructure projects and of exceptional connectivity to Metro Manila, airports, freeport zones, and other key cities in the region. These alone already make a strong case for businesses to establish their presence in Pampanga.

At present, Alviera is a growing community with complementary estate components—residential, institutional, industrial, commercial, leisure and recreation.

Hailed as the region’s premier destination, Alviera Country Club lets you discover a world of luxury and leisure with its cooling pods, six-lane lap pool, lounges, Kid’s Zone, gym, dance studio, wellness facilities like spa and jacuzzi, as well as signature restaurants namely Manyaman, Sabyan Café, and Galo Sports Bar. It also regularly hosts events throughout the year.

Alviera also has an impressive roster of locators including Miriam College, which is nearing completion; La Salle Botanical Gardens, a world-class project that will soon become a flagship destination; industrial locators Monde Nissin, Badan Building Materials Corp. and Heavy Duty Packaging Corp., which are already operational, among others.

While the industrial parks in Alviera are already sold out, the estate offers fresh opportunities for firms to become among the first movers in this promising estate.

The A-Block, Alviera’s first commercial development in the CBD, will allow investors to secure prime real estate in a walkable, nature-integrated urban center.

Situated across Miriam College Alviera and surrounded by tree-lined pedestrian corridors, the A-Block is designed for modern, functional, and progressive businesses.

This commercial hub, with lot sizes ranging from 2,000 sqm to 3,281 sqm, is a perfect fit for companies seeking a strategic location that blends urban living with green open spaces.

A rising trade and commerce hub

Primed to become Bulacan’s newest trade hub, Crossroads presents distinct advantages for businesses looking to tap into the thriving industrial corridor along the Plaridel Bypass Road.

Situated in the town of Plaridel, this estate fills the gap for the much-needed commercial developments in an area that has seen growth due to its proximity to major transport networks, including North Luzon Expressway (NLEx) and the upcoming PNR Balagtas Station.

As its name connotes, Crossroads is at a strategic central point that allows it to become a key gateway to the region. Its exceptional connectivity and Ayala Land’s track record for creating sustainable estates will enable investors to tap prospects and be part of Bulacan’s growth story.

To date, Crossroads presents 67 prime shophouse lots, with sizes ranging from 310 sqm to 1,649 sqm. These will provide a flexible and scalable solution for those wanting to establish a solid presence here.

Among the businesses that will call Crossroads home is Jollibee, which recently broke ground here, signaling a strong vote of confidence from one of the country’s largest fast-food chains. This development, coupled with the upcoming opening of the estate gateway along Plaridel Bypass Road, is seen to further boost interest from investors and businesses, making Crossroads truly a focal point for growth in Bulacan.

Altaraza: Primed  for progress

Combining vibrant city living with countryside charm, Altaraza is ideal for investors seeking growth, value appreciation, and strategic expansion in Bulacan.

Positioned at the doorstep of Metro Manila, the estate is poised to attract businesses and residents to a self-sustaining urban ecosystem with access to modern conveniences as well as key infrastructure such as MRT-7 and New Manila Airport in Bulacan.

As it is, businesses are already finding Altaraza to be an ideal destination.

WalterMart Altaraza now serves the community, while STI Academic Center and Colegio San Agustin are providing premier education for thousands of students in SJDM, Bulacan. Healthway QualiMed Hospital ensures accessible healthcare options.

These businesses and investors who tapped into the potential of Altaraza early on are now reaping other benefits. The compounded annual growth rate of commercial lots in Altaraza stands at 17 percent, with prices at P65,000 per sqm as of 2022 from only P20,000 per sqm in 2014. This makes Altaraza not only a promising site for expansion but also a sound, long-term investment with considerable potential for capital appreciation.

To tap the opportunities that come with Bulacan’s rapid urbanization, Altaraza’s Urban Hub still offers a few more commercial lots, with sizes ranging from 1,500 sqm to 1,747 sqm. Land development works for this last phase is now in its completion, and will soon be home to more office, retail, and residential developments.

Discover Ayala Land’s centers of dynamic communities here: https://www.ayalaland.com.ph/estates or e-mail Ayala Land Estates Broker Head Deo Ignacio at ignacio.deo@ayalaland.com.ph to know more about investment options.

ADVT.

This article is brought to you by Ayala Land.