YMMA Winners (From left to right) First row: Cathleen Denise Barrameda, Grace Therese Benedicto, Lorenzo Canaria, Jhenard Cayaban, Genesis Jarilla, Josemaria Montes. Second row: Abigail Pel, Aries John Piñeda, Dominic Rowell Reyes, Catherine Denise Rollan, Czarina Sevilla, Ian Phillip Villaruel. —CONTRIBUTED PHOTOS
Advocacy-based Mansmith and Fielders Inc. has named the 12 winners of the 19th Mansmith Young Market Masters Awards (YMMA) 2024, continuing its tradition of recognizing excellence in the marketing and business fields.
As the most sought-after recognition for young marketers and entrepreneurs 35 years old and below, Mansmith YMMA has become a prestigious platform that celebrates innovation, creativity and brand leadership.
It is the only marketing award in the country that offers accessibility by waiving entry fees and awards night fees—ensuring that merit, not financial capability, is the basis of recognition.
READ: Meet the ‘Top Filipino Innovators’ of 2024
This year’s awardees are honored for their outstanding accomplishments in the areas of brand and marketing management, business development and entrepreneurship.
“We take pride in the fact that this award has opened doors and created opportunities for our winners, inspiring the next generation of marketers to aim for excellence,” says Chiqui Escareal-Go, cofounder of Mansmith YMMA.
Recognized in the field of marketing management are Lorenzo Canaria of GCash, Grace Therese Benedicto of UL Skin Sciences, Abigail Pel of Unilever, Dominic Reyes of Jollibee Group, Catherine Denise Rollan of Kenvue and Ian Phillip Villaruel of Procter and Gamble. These individuals have demonstrated exceptional leadership in their respective companies, driving growth and innovation in their marketing strategies.
The winner in brand management is Genesis Jarilla of Nutriasia, whose strategic initiatives have significantly strengthened the company’s brand presence in a competitive market. In trade marketing, Josemaria Montes of Mekeni Food is recognized for his ability to launch new products using strategic thrift approach to connect with consumers in meaningful ways, enhancing the brand’s visibility and accessibility.
In business development, Jhenard Cayaban of Amazon Web Services is honored for his role in expanding the company’s footprint in the Philippine market, while Cathleen Denise Barrameda of Golden Arches Development (McDonald’s master franchise holder in the Philippines) and Aries John Pineda of SM Mart are lauded for their impactful advocacy marketing efforts. Their campaigns have not only driven business results but have also contributed to positive social change.
The sole winner for entrepreneurial marketing is Chef Czarina Seviila of Avocadoria, whose innovative approach to the food business has created a unique brand that resonates with a broad audience. Her success story is a testament to the power of creativity and persistence in entrepreneurship.
Finding the best
Mansmith YMMA continues to be a beacon of marketing excellence, celebrating the achievements of young marketers, and nurturing the talents that will drive the marketing industry forward.
Judges for this year’s awards—including Jikyeong Kang, president and dean of Asian Institute of Management, Bernie Liu, CEO of Golden ABC Inc. (Penshoppe) and group chair of LH Paragon Inc. and Ramon Lopez, former secretary of Department of Trade and Industry and independent director of SM Investments Corp. —bring a wealth of experience and a keen eye for talent to the selection process. Their expertise ensures that the winners are truly the best among their peers, chosen for their ability to lead in a constantly evolving market landscape.
The Mansmith YMMA was established in 2006 with the vision of highlighting the achievements of young professionals who are shaping the future of marketing in the Philippines.
Since its inception, the awards have celebrated the successes of 194 winners, many of whom have gone on to lead some of the country’s most successful brands and businesses. These individuals, such as Edgar Sia II of Double Dragon, Jane Basas of Mediaquest, Toby Claudio of Toby’s, Mian Datu of URC, Chad Sotelo of Robinson Land, Carlo Endaya of Century Pacific, Stephen Tiu of J&J, Lester Estrada of P&G, Kris Llanesof Pepsi, Pam Takai of Nestle, Neil Trinidad of GCash, Candice Alabanza-Iyog of Cebu Pacific Air, Ann Esteves of Unilever, Gladys Jane Chan of Visa, Dorothy Dee Ching of Jollibee, Ada Almendras-Lazaro of McDonald’s, Bea Atienza of Colgate-Palmolive, Tet Grajo of Lego, among a small sample of past winners, have continued to innovate and lead, setting high standards for others in the industry.
The awarding ceremony of the 19th Mansmith YMMA will be on Oct. 4 at Carlos P. Romulo Auditorium, Makati. The event is by invitation, but a limited number of seats will be available to qualified young marketers and entrepreneurs who have preregistered.
YMMA is supported by market-leading brands such as Century Tuna, Converge ICT, Chooks-to-Go, Fly Ace, GCash, JS Unitrade, NutriAsia, Orocan, UnionBank, Abenson, Waters Philippines, Double Dragon and Inquirer. The event promises to be a gathering of the brightest young minds in the marketing industry. —CONTRIBUTED
For those interested in attending, please write to info@mansmith.net to preregister. More details of the accomplishments of each of these young marketing rock stars, along with other previous winners, can be read at www.youngmarketmasters.com. Their stories not only inspire but also serve as benchmarks for those who aspire to excel in the marketing field.
Josiah Go is chair and chief innovation strategist of Mansmith and Fielders Inc., and cofounder (with Chiqui Escareal-Go) of the annual Mansmith Young Market Masters Awards (YMMA)