SB Finance partners with Salve Duplito for FinLit Program, launches ‘Utang Manual’

SB Finance (SBF), an affiliate of Security Bank, has partnered with ‘Financial Beshie ng Bayan’, Salve Duplito, to launch a series of financial literacy initiatives. The partnership was made official through a Memorandum of Agreement (MOA) signed between the financial institution and the media personality’s company, Empower and Transform (EAT), marking the beginning of a series of collaborative projects aimed to promote the financial well-being of SB Finance customers, employees, and other stakeholders.

From left to right: SB Finance Head of Marketing Anna Disini, President and CEO Abbie Dans-Casanova, Empower and Transform Founder and President Salve Duplito, and Program Manager Ralf Bonifacio are pictured during the launch of the ‘Utang Manual’, a financial literacy book written specifically for SB Finance employees and customers during the ceremonial Memorandum of Agreement signing between the two companies on July 25, 2024.

“At SB Finance, we believe financial literacy is not just about managing money, but it is also about empowering individuals to make informed decisions that can shape their futures,” said SB Finance President and CEO Abbie Dans-Casanova. “Our partnership with Salve Duplito’s Empower and Transform is a strategic move to provide our employees and customers with the knowledge and tools necessary to navigate the complexities of financial management. By fostering a culture of financial responsibility, we aim to create a ripple effect that benefits, not just our immediate community, but society as a whole.”

Central to this partnership is the release of the ‘Utang Manual,’ a comprehensive guide specifically written by Salve Duplito for SB Finance for its employees and customers to support continuous learning and the application of financial principles. The manual contains practical tips on how to take control of financial health and share financial management knowledge with others and the community.  

Recognized by the Securities and Exchange Commission (SEC) and other professional organizations for her accomplishments, Duplito has been a prominent advocate for financial education in the Philippines. She is also a TV news anchor and radio host.

Financial Beshie ng Bayan, Salve Duplito, is set to meet SB Finance employees and customers for a series of financial literacy workshops starting September.

“Financial education is a critical tool for empowerment and economic stability,” said Financial Beshie ng Bayan and EAT Founder and President Salve Duplito. “Through this partnership, we aim to equip SB Finance employees and customers with practical financial skills that can lead to better financial health and security. Our goal is to demystify financial concepts and make them accessible, allowing individuals to take control of their financial destinies and contribute to a financially literate society.”

The launch of the ‘Utang Manual’ will be followed by a series of financial literacy workshops led by Salve Duplito and her team. The workshops aim to equip hundreds of SBF employees and SBF customers with essential financial management skills, cultivating a culture of financial responsibility and empowerment. 

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This article is brought to you by SB Finance.