Celebrating the 'Purple Life' with EastWest Ageas

Celebrating the ‘Purple Life’ with EastWest Ageas

/ 10:58 AM August 06, 2024

Our choices color our life in many different shades. From the warmest of colors to the most pleasant of hues, this is what makes our life story truly one-of-a-kind. And ultimately, we aim for the same thing. 

Employees of EastWest Ageas enjoying the purple night

The leaders of EastWest Ageas having a rocking time

Purple Life

To live life with purpose for the people we love the most.  

And EastWest Ageas wants to help more Filipinos paint their lives with the color of purpose and people as they build their better tomorrow, by asking a single question.  

“What’s your PURPLE?”  

Purpose + People  

In a sea of sameness that is the Philippine insurance industry, EastWest Ageas is setting itself apart by focusing on the need of its customer.   

Purple Life

EastWest Ageas’ President and CEO Sjoerd Smeets leading the festivity

“EastWest Ageas is your partner in fulfilling your goals for those important to you, by making sure that your purpose is our purpose, and that our people take care of your people with the right suite of products and services that best benefit them,” shares President and CEO, Sjoerd Smeets.  

And purple is the perfect herald for this message.

“You put PURpose and peoPLE, you get PURPLE,” Smeets explains, “And the color perfectly embodies our message, as purple is often associated with wisdom and ambition. You need ambition to want a better future for those important to you, and you also need wisdom to see your plans through.”

“Purple is the color of building a better tomorrow with EastWest Ageas,” he declares.  

Painting Filipino Lives Purple  

Purple Life

OPM icon Barbie Almalbis serenades the crowd at EastWest Ageas’ Paint the Town Purple

To spread the purple life, EastWest Ageas painted the town purple with a grand musical celebration last August 2 at the Marquis Events Place, Bonifacio Global City. Attended by employees, partners, and select customers, the event featured OPM icon, Barbie Almalbis.  

Purple Life

EastWest Ageas Chief Distribution and Marketing Officer, Gregory Martin rallying the crowd to find their purpose for the people

 “We are celebrating all the things that make life worth living,” shares Chief Distribution and Marketing Officer, Gregory Martin. “This is an evening where we come together surrounded by love and gratitude as we continue in making life better for more Filipinos by providing sound and expert financial advice and solution.”   

“So what’s your purple?” Martin asks, “Let’s go and paint your better tomorrow with purpose for your people.”  

 ADVT. 

This article is brought to you by EastWest Ageas. 

TAGS: BrandRoom, EastWest Ageas Life

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