Kenny Rogers Roasters proudly represented and won two awards for the Philippine restaurant industry at the Mob-Ex Awards held recently in Singapore. The brand that raised the bar for roasted chicken is the only restaurant chain from the Philippines that made it to the shortlist, eventually winning honors in the Best Mobile Viral Marketing Campaign category: Gold for The Great Garlic Roast and Silver for Solo Love Club.
The Great Garlic Roast established a connection with Filipino online communities to inspire organic content from online food enthusiasts about a new line of products. It generated buzz for the restaurant’s innovations, driving sales in-store. The campaign positioned The Great Garlic Roast as a celebration of Filipino cuisine, tapping into national pride and offering a delicious alternative to the usual Christmas staples.
Targeting those who are commonly neglected during Valentine’s Day, Solo Love Club celebrated singles at the height of the season that focused on couples. By promoting the merits of dining out solo, Kenny Rogers Roasters demonstrated how restaurants can go against the grain and still win in the dining industry’s most celebrated traditions.
Mob-Ex Awards is a leading mobile marketing awards program in Asia and Oceania. Since its inception in 2013, The Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies.
For more information about Kenny Rogers Roasters and its award-winning initiatives in the restaurant scene, visit www.kennyrogersdelivery.com.ph or follow @kennyrogersroastersph on Facebook, Instagram and Tiktok.
ADVT.
This article is brought to you by Kenny Rogers Roasters.