Written by: Amy R. Remo
It was clearly ahead of its time, having laid down bold visions that continue to resonate—even becoming increasingly vital—in today’s times.
Empire East president Atty. Anthony Charlemagne Yu at one of the company’s outreach activities for the youth
After three remarkable decades of building communities, Empire East Land Holdings Inc. now celebrates an impressive legacy of “authentic realities”, owing to a portfolio of innovative developments that transformed cityscapes and concretely enriched the lives of thousands of residents in more ways than one. These residential developments embody Empire East’s bold visions—all aimed at creating community-centric living spaces that are safe, convenient, accessible, and environment-friendly.
Breakthroughs and innovations
Guided by the leadership of Dr. Andrew L. Tan, founder of parent firm Megaworld Corp., Empire East has consistently pushed boundaries in Philippine real estate since its inception in 1994, with innovations and breakthroughs still considered to be significant to this day.
Empire East’s 30th anniversary logo features a dynamic color gradient, symbolizing its diverse homebuyer clientele.
These include the introduction of its no down payment financing scheme, multi-tower communities equipped with carefully planned amenities, and its pioneering transit-oriented developments, which place residents strategically near the MRT and LRT stations, and other public transport hubs.
It’s thus fitting that Empire East celebrates its 30th year in the industry with the theme “Bold Visions, Authentic Realities,” as it underscores the company’s achievements that have solidified its status as a trusted property developer. Beyond merely constructing buildings, Empire East has fundamentally transformed the lives of individuals, families, and empty nesters alike by providing real, tangible benefits that enrich their daily lives.
In bringing its bold visions to life, Empire East has empowered homeowners with residences that offer not just shelter, but a lifestyle defined by convenience, connectivity, and sustainability.
Transit-oriented residences
Case in point are Empire East’s transit-oriented developments.
By placing developments near key transport nodes and essential amenities, Empire East facilitates easier access to work, education, healthcare, and leisure activities—thus reducing commuting stress, cutting the time spent in traffic, and enhancing overall quality of life.
Empire East commits to sustainability one move at a time.
At the same time, it allowed Empire East and the thousands of people residing in these projects to champion sustainability. How so?
Given the strategic locations of its transit-oriented developments, homeowners are encouraged to take mass transit over private cars, given their proximity to workplaces, schools, central business districts, hospitals and other key establishments. Green spaces in these communities also helped offset construction emissions. Compliance with the Green Building Code of the Philippines meanwhile ensured that the projects prioritize environmental standards, while waste management and trash segregation initiatives promote community participation in sustainable practices.
Convenience and sustainability
One of the prime models in Empire East’s portfolio is the San Lorenzo Place in Makati City.
San Lorenzo Place in Makati City epitomizes Empire East’s commitment to deliver conveniently located upscale homes.
Connected directly to the MRT 3 Magallanes Station, this high-end development features four high-rise residential towers and the San Lorenzo Place Mall. It left 40 percent of its total area for open spaces, enabling residents to enjoy amenities like landscaped gardens, swimming pool, a fitness gym, and jogging paths.
This integration of residential and commercial spaces near essential locations reduces reliance on private vehicles, promoting the use of mass transportation.
Empire East tastefully includes open spaces across its properties.
Pioneer Woodlands in Mandaluyong City is also directly linked to the MRT 3 Boni Station as this vertical village is located along Edsa—Metro Manila’s main thoroughfare.
This enviable location highlights the company’s focus on providing convenience while reducing its carbon footprint. With 25 percent open space, landscaped gardens, and outdoor fitness stations, this development encourages residents to embrace a healthier and greener lifestyle.
Little Baguio Terraces in San Juan City offers unmatched convenience with its proximity to LRT 2 stations.
Similarly, Little Baguio Terraces and Covent Garden emphasize open spaces and green initiatives. Little Baguio Terraces, located between the J. Ruiz and Gilmore LRT 2 stations in San Juan City, offers amenities such as a lap pool, outdoor spa, and sunbathing deck. Covent Garden in Sta. Mesa, Manila, meanwhile provides a serene environment with 30 percent open space, lush gardens, and premium amenities, making it a peaceful oasis in the city.
And in all these developments, Empire East inspires households to engage in community activities to foster a sense of belonging.
Clearly, Empire East has long been cultivating vibrant, sustainable communities that unsurprisingly still meet the needs and preferences of the residents despite the changing times.
Moving forward
Indeed, Empire East embodies three decades of bold visions, transforming them into authentic home concepts and life experiences.
From its strategic expansion and market leadership in the first decade to innovative concepts in the second, and now championing sustainable living in the third, Empire East has continually set new benchmarks in the real estate industry. The company’s focus on transit-oriented living, environmental sustainability, and community building positions it as a reliable leader in the market, ready to take on the challenges and opportunities of the future.
Today, as it starts to make inroads in the upscale segment, Empire East will no doubt pioneer innovations in this market as well, creating sustainable, community-centric developments that will similarly stand the test of time.
ADVT.
This article is brought to you by Empire East through Philippine Daily Inquirer.