Megaworld Lifestyle Malls emerged triumphant with three major recognitions at the prestigious Retail Asia Awards 2024, stamping its class as the leading operator of premier lifestyle malls in the Philippines.
The highlight of the awards night held in Singapore was the coveted Mall of the Year title given to the company’s pioneer lifestyle malls Eastwood City, which marked a back-to-back win in this category, following Festive Walk Iloilo’s triumph in 2023, showcasing the consistent excellence and customer-centric approach of Megaworld’s retail developments.
The Megaworld Lifestyle Malls team that recieved the award for the coveted Mall of the Year were Tinay Villanueva, SAVP & head of Brand, Creatives, and Marketing_ Lorence Aurelio, Tyrone Tan, Denisse Malong, and Glenn Reyes
Additionally, the company clinched the Marketing Initiative of the Year for the second consecutive year, with its entry “Reinventing the Silver Screen: Inside Megaworld Lifestyle Malls’ Uptown Tempur Cinema.” The Uptown Tempur Cinema was recognized for its innovative approach to revitalizing the cinema experience, combining luxurious comfort with state-of-the-art technology to attract audiences back to theaters, leading to impressive financial success and a significant boost in market share.
Along with the consecutive victories in the aforementioned categories, the Visual Merchandising of the Year award was given to the entry “Newport Mall-seum: The Cultural Renaissance of the Retail Space.” The Newport Mall-seum became the largest museum-in-a-mall attraction in the Philippines, enabling guests and tourists to explore one of the widest and most diverse art collections for inspiration, learning, and enjoyment. Its pioneering fusion of art, culture, and commerce transformed the retail experience into a community engagement activity while supporting local artists, a visionary approach to retail innovation. From over 1,000 paintings, sculptures, sustainable art, and more, the museum provided an open and accessible venue for more than 150 budding and topnotch Filipino artists to showcase their best works. This initiative brought Filipino art closer to the mall-going public, art enthusiasts, and students, making art an integral part of everyday life and enriching the cultural landscape of the community.
“We are thrilled and deeply honored to receive these prestigious recognitions. It reaffirms our commitment to delivering unparalleled and exciting experiences for our guests, and we will continue to innovate and elevate the standards of retail and entertainment in the Philippines,” shared Graham Coates, First Vice President and Head of Megaworld Lifestyle Malls.
The Retail Asia Awards, organized by Charlton Media Group, recognize the most outstanding retail initiatives and concepts across the Asia-Pacific region, celebrating innovation, creativity, and excellence in the retail industry.
For more information and updates on the latest happenings, visit megaworld-lifestylemalls.com or call their hotline at 8-462-8888 or follow their social media accounts on Facebook, and @MegaworldLifestyleMalls on Instagram and TikTok.
ADVT.
This article is brought to you by Megaworld Lifestyle Malls.