BIZ BUZZ: New hymn, new pledge, new slogan

BIZ BUZZ: New hymn, new pledge, new slogan

/ 02:08 AM June 11, 2024

The Department of Trade and Industry (DTI) has introduced a new slogan, which it said reflected its mandates, commitment, and aspirations under the Marcos administration’s “Bagong Pilipinas” branding.

The DTI on Monday said it had adopted the mantra “Angat negosyo, asenso trabaho, alagang konsyumer para sa bagong Pilipinas,” which roughly translates to “Better businesses, improved jobs, supporting consumers for a new Philippines.”

Our vision has never been more explicit: “A globally competitive Philippines that is the preferred trading partner and investment destination, fueled by diversified industries, innovation-driven enterprises, empowered consumers and high-quality job opportunities for all Filipinos,” Trade Secretary Alfredo Pascual said in a statement.


READ: ‘Bagong Pilipinas’ hymn, pledge now in flag rites


The DTI’s announcement follows President Marcos’ pronouncement a day earlier of requiring the recitation of the “Bagong Pilipinas Hymn and Pledge” during flag ceremonies in government offices and schools.

Marcos said the purpose of reciting the new hymn and pledge was to instill the principles of the Bagong Pilipinas brand of governance and leadership among Filipinos. —Alden M. Monzon

Who’s CBC? It’s Chinabank

Sy family-led China Banking Corp. is going all out with its corporate rebranding.

Apart from the new Chinabank logos we’ve been seeing sprouting in select branches, the bank also informed the Philippine Stock Exchange on Monday that its board of directors had agreed to change its stock symbol from the current “CHIB” to “CBC.”

So as not to shock existing stockholders when they see a new ticker, Chinabank advised that the change would be reflected on the local bourse’s systems on June 18.

READ: BIZ BUZZ: Chinabank is ‘Focused on You’


The country’s fifth largest bank launched its brand refresh program in April in hopes of making its image “more resonant and engaging” to a new generation of customers.

“Exciting things are happening at Chinabank,” president and CEO Romeo Uyan Jr. previously said.

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What’s the next “modern” move of one of the country’s oldest banks? Abangan! —Meg J. Adonis INQ

TAGS: Biz Buzz, Business

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