Celebrating fresh food and its enduring legacy
Fresh food has the remarkable ability to nurture both body and soul. Infusing a meal with the vibrancy of fresh ingredients elevates it from mere sustenance into an exceptional experience. Meals — truly exceptional ones — have the power to transcend generations, intertwining cherished family traditions, nurturing holistic well-being habits, and cultivating mindfulness about its origins. These values encourage deeper reflection on how food shapes relationships with ourselves, our families, and our communities.
From left: Owner of Happy Concept Group, Happy Ongpauco-Tiu; Founder of The Wholesome Table, Bianca Elizalde; UN Ambassador for Food Security and Nutrition, Cherrie Atilano
The legacy of good food
Championing freshness and flavor with a nutritious salad
Sub-Zero and Wolf’s “Fresh Food for Generations” campaign emphasizes the value and joy of savoring excellent meals meant to be treasured by different generations. Through the campaign’s three pillars, the brand ambassadors speak volumes about honoring the past while looking into the future through their diverse food journeys.
Restaurateur Happy Ongpauco-Tiu, who headlines the dining pillar, found her purpose by continuing her grandmother and father’s legacy with the Barrio Fiesta restaurant. Her memory of treating this place like a playground ultimately influenced her career. With the kitchen as her happy place, she cooks for her kids the heirloom recipes she has loved all these years. And with her restaurants, others can also sample their traditional dishes, seasoned with Happy’s welcome twists.
Wellness advocate Bianca Elizalde, emphasizes mindfulness in choosing what we put into our bodies, embodying the wellness pillar. From her home kitchen, where she’s used to whipping up food from scratch using natural ingredients, the idea for The Wholesome Table was born. The restaurant has since established a following for being instrumental in giving people access to organic yet delicious food options prepared with much thought, and consideration for the body’s needs.
UN Ambassador for Food Security and Nutrition Cherrie Atilano, trains a spotlight on the source and journey of food. As an agriculturist, her advocacy ignites insightful conversations on sustainability. It is her goal to secure the food of the future through her sustainable agribusiness, AGREA while shedding light on the current circumstances of farmers. AGREA connects farmers directly to the market to supply produce for large companies and equips the next generation of farmers with entrepreneurial skills to help improve and sustain food systems.
Champions of freshness and flavor
Sub-Zero Classic Refrigeration and Wolf Dual Fuel Range
Ensuring fresh and flavorful food is enjoyed across generations has become Sub-Zero and Wolf’s mission. Sub-Zero is the ultimate preservation specialist keeping food fresher for longer. With its dual refrigeration system, every type of ingredient is stored in the optimal environment, keeping it at its peak quality. Wolf is world-famous for precision cooking that best brings out the flavor in every dish. This makes every Wolf appliance the perfect partner in ensuring that the dish you have in mind is what you bring to the table. Embrace both luxury and purpose with Sub-Zero and Wolf, transforming everyday cooking to an exceptional experience. Fresh Food for Generations embodies the significance of how food brings individuals, families, and communities together today and for many years to come.
Watch the video to discover the legacy of exceptional meals.
Visit bit.ly/generationspdi to find out more about the campaign, follow @subzerowolfph on Instagram, or email [email protected] to learn more.
This article is brought to you by Sub-Zero and Wolf Philippines.
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