Globe boosts digital capability, creates new unit dedicated to AI

MANILA, Philippines — Globe Telecom Inc. is ramping up its artificial intelligence (AI) strategy with the creation of a new group focused on harnessing this technology.

In a statement on Wednesday, the Ayala-led telco giant named its chief information security officer Anton Bonifacio as its first chief AI officer.

He will lead the AI Development and Enablement (Aide) group, which will formally start its work on June 1.

“We’ve begun to see AI’s impact by way of the different teams across Globe having ongoing initiatives to take advantage of its benefits, but it is imperative that we move forward with unified intent and renewed vigor to navigate these new technological frontiers swiftly,” Bonifacio said.

“The creation of Aide signifies a strategic investment in our technological capabilities and a concerted effort to integrate AI seamlessly into our operations,” he added.

AI tools for efficiency, cost optimization

Prior to this, Globe said that it had already been integrating AI tools in its operations for efficiency and cost optimization. Use cases include internal processes such as credit and collection, financial reports, and procurement contracts. It also has been using AI and machine learning to reduce energy consumption by optimizing power usage.

READ: Globe venture capital arm pursues generative AI

Energy savings are estimated between 3 percent and 8 percent.

Last year, it saved around 188,000 kilowatts, translating to 139 metric tons less carbon emissions.

“We are committed to fostering a culture of innovation and responsible AI use, ensuring that our advancements not only drive business growth, improve service delivery, and enhance customer experience, but also adhere to the highest standards of governance and compliance,” said Bonifacio.

In the first quarter, Globe saw its net income drop by 7 percent to P6.8 billion from the previous year due to higher depreciation expenses and nonoperating charges. Revenues, however, improved by 3 percent to P41.1 billion in the first three months, thanks to mobile and corporate data businesses that accounted for 83 percent of top-line figures. —Tyrone Jasper C. Piad