‘MICE’ players ready to rock
Gaining momentum

‘MICE’ players ready to rock

‘MICE’ players ready to rock


The World Trade Centers Association (WTCA) sees the meetings, incentives, conferences and exhibitions (Mice) industry improving further in the coming months, signaling greater optimism from a sector that was heavily impacted by the pandemic lockdowns.

“We expect the Asia-Pacific Mice industry to gain even more momentum in the next few months, with [World Trade Center Metro Manila] maintaining its position among the region’s leading players,” says Scott Wang, vice president for Asia-Pacific of WTCA.


Citing data from the Union des Foires Internationales (UFI), WTCA reports that all key exhibition markets across Asia recorded remarkable recovery in 2023, with further growth projected this year.


Based on the Trade Fair Industry in Asia report of UFI, China, Japan, India, South Korea and Hong Kong accounted for more than 80 percent of net space sold in the region.

Wang, who recently visited the World Trade Center office and exhibition facilities in Pasay City, says they are working closely with its members and partners in the Philippines to strengthen international cooperation and generate investment opportunities.

“The World Trade Center teams also work diligently to match the needs of companies with the best service providers in their respective local market places,” Wang adds.

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TAGS: Mice, Sunday Biz

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