Northern Luzon’s powerhouse mixed-use community

Written by: Amy R. Remo

An emerging powerhouse of connectivity, opportunity, and sustainable growth, the 1,714-hectare Alviera Estate —situated amid the lush landscapes and burgeoning economy of Porac town in Pampanga—is a mixed-use estate that offers businesses an opportunity to gain significant competitive advantage while establishing a solid presence in the North.

In this estate, partners Ayala Land Inc. (ALI) and Leonio Land Holdings Inc. (LLHI), are laying down the groundwork to create a prime, conducive location—one that offers accessibility, economic dynamism, expanding consumer base, investment prospects, and more.

And this is crucial. More than just a space, the right location ensures your visibility, gives you access to growth prospects, and even influences your brand’s credibility.

Essentially, Alviera will exemplify the power of a strategic location in shaping the vitality and longevity of your business. It thus makes sense to set up shop in a hub like Alviera, where you can realize the full potential of your investments and position your business for sustained growth.

Accessibility and connectivity

Alviera rises in a strategic corridor in Pampanga that ensures access to key districts within and beyond the region. This can open up your business to a much bigger market that extends beyond the borders of Central Luzon.

Key to this are the highways and airports such as North Luzon Expressway, NLEx-SLEx Connector Road, and Clark International Airport. Over the next decade, this accessibility will be further enhanced by some P1.8 trillion worth of big-ticket infrastructure projects like the New Manila (Bulacan) International Airport.

Integrated, complete destination

Businesses in Alviera are set to benefit as well from the economic dynamism of the region, the prospects in the province, and the completeness of this estate.

Data from the Philippine Statistics Authority showed that Central Luzon was one of the fastest growing economies, expanding by 8.1 percent in 2022, with Pampanga being its second biggest contributor. There is thus huge merit to be in an economic powerhouse like Pampanga—more so, if you’re in Alviera, a vibrant center for business, leisure, and growth that offers modern urban living amid the splendor of nature.

Its masterplan presents a complete mix of residential areas, leisure and recreational facilities, commercial districts, industrial zones, and institutional spaces. Four hundred hectares of this expansive estate have already been activated, paving the way for the realization of its vision.

Investment opportunities

Such vision has since enjoined businesses to locate in Alviera’s commercial and industrial districts—designed to support retail and dining outlets, offices, manufacturing plants, logistics centers, and institutions.

For example, the 64-ha industrial zone here is home to locators like Monde Nissin, Badan Building Materials Corp. and Heavy Duty Packaging Corp., and soon, Phil. Spring Water, Philcema and Nube Storage.

For investors and entrepreneurs, Alviera A-Block offers 12 prime commercial lots with sizes of up to 2,200 sqm. This block serves as the central business district of Alviera, set amid a network of green open spaces and tree-lined pedestrian corridors. Here, you can put up shops, restaurants, offices, training centers and bed-and-breakfast facilities.

More commercial lots are also available at the nearby 7-ha East Commercial Center.

Institutional excellence

Further adding value to this estate is the addition of prestigious educational institutions like Miriam College, which will have a sprawling 10-ha campus offering a number of courses. Construction is currently in full swing. Once completed, Miriam College will make quality higher learning more accessible not just to students in Pampanga but also to neighboring provinces.

There’s also the La Salle Botanical Gardens, which seeks to prioritize the conservation of the native species of trees and plants. It will have laboratories, a herbarium, a seed bank, and libraries, where ecological studies and research can be done by professionals.

Recreational facilities

Leisure features, meanwhile, are set to enhance the quality of lives of existing and future residents in Alviera. To date, five of the nine planned villages have been turned over, and some 5,000 units by Ayala Land Premier, Alveo, and Avida, were already sold.

Alviera Country Club is the estate’s jewel box, which offers lifestyle and sports facilities for members and guests. And true to offering adventure in nature are amenities and offerings such as the Sandbox Adventure Park, bike trails, CityKart Karting Complex, and Grounds Campsite.

Sustainability and environmental stewardship

Beyond all these, Alviera’s commitment to sustainability sets it apart as a model for responsible growth. In prioritizing green spaces and eco-friendly practices, Alviera minimizes its environmental impact, while creating positive social and economic value for communities.

Businesses that opt to locate in a sustainable estate like Alviera are sure to enjoy a myriad of benefits—cost savings, resilience, and even enhanced brand reputation, among others. In embracing sustainability, you contribute to the well-being of the planet and society while strengthening your competitive position.

Alviera is indeed proving to be a strategic investment in the future of your business. As this estate continues to take shape, it holds the promise of a vibrant destination where people live, work and play amid nature, while businesses are accorded compelling opportunities to thrive in progressive Pampanga.

Estate Highlights

• 1,714 HECTARES

Comprise the integrated Alviera mixed-use estate. Of this total area, 400 ha are already activated, where one can already find five turned over residential neighborhood as well as sports and leisure facilities.

• MIRIAM COLLEGE

Will have a 10-ha campus offering programs such as Bachelor of Design in Creative Industries, Bachelor of Early Childhood Education, BS Entrepreneurship & Innovation, BA in Global Affairs & Diplomacy, and BS in Environmental Planning.

• LA SALLE BOTANICAL GARDENS

Was designed by Gross.Max, renowned landscape architect of UK’s Kew Royal Botanic Gardens. It will feature taxonomic terraces, taxonomic field, nature valleys, biodiversity center, botanical playground, and a chapel with a garden.

• A-BLOCK

Will be the first commercial offering in Alviera’s CBD. Modern, walkable and progressive, this block offers 12 prime commercial lots, with sizes ranging from 1,500 sqm to 2,200 sqm, priced between P105 million and P158 million

• EAST COMMERCIAL CENTER

Is a nearly sold out block offering commercial lots with sizes ranging from 2,000 sqm to 3,281 sqm, priced between P123 million and P216 million.

Discover Ayala Land’s centers of dynamic communities here: https://www.ayalaland.com.ph/estates/ or e-mail AyalaLand Estates Broker Head Deo Ignacio at [email protected] to know more about investment options

ADVT.