BEVI is ‘Born to Bloom’ at its 18th anniversary

Beauty Elements Ventures, Inc. (BEVI) marked its 18th anniversary with enthusiasm and vision, exuding resilience, innovation, and boundless potential. Amidst the elegant setting and enthusiastic chatter, the event commemorated BEVI’s journey and heralded its ambitious plans for the future.

Beauty Elements Ventures, Inc. (BEVI)., a beauty and skincare company established in 2006, now celebrating 18 years of remarkable growth and achievement.

Held at the Marriott Grand Ballroom in Pasay City, the event allowed BEVI to showcase new products, industries, and dynamic marketing strategies that are set to redefine the company’s trajectory.

The theme for the anniversary is “Born to Bloom,” which captures BEVI as a company poised to bloom across industries and continents, firmly rooted in effective entrepreneurship, and a future characterized by expansive growth and diversification.

“We wanted to create a legacy, reinforcing one another in an organization and creating a story of new milestones,” said Jazz Burila, the visionary CEO and founder, during the event.

Jazz Burila, President and CEO of Beauty Elements Ventures, Inc. (BEVi)

“Even through the harshest of conditions, even through the global pandemic, even when others were struggling, we thrived. This shows the world that we were going to bloom, no matter the challenges” she said, reflecting on BEVI’s spirit of perseverance and innovation.

The event served as a stage for unveiling BEVI’s latest creations, embodying a bold foray into new market territories while upholding the brand’s hallmark standards of excellence. Among these innovations is the evolution of the iconic Kojie.san brand, introducing Kojie.san +, a luxury skincare line poised to redefine indulgence in beauty routines. 

Kelcey Chua, Senior Brand Manager of Kojie.san+ and products

Complementing this is Life by Kojie.San, a venture into holistic beauty through liquid food supplements, and Diamond Skin by Kojie.San, skincare efficacy infused with potent active ingredients.

BEVI, founded in 2006, is an entrepreneurial success in the beauty and skincare industry, having pioneered the commercial use of kojic acid in the Philippines. Over the years, the company has evolved into a powerhouse, expanding its portfolio to encompass a spectrum of high-quality brands that transcend traditional beauty paradigms. Guided by a vision of authenticity and market resonance, BEVI’s journey has been marked by relentless innovation and a steadfast commitment to consumer satisfaction.

Ventures beyond beauty

BEVI’s ambitions extend far beyond the beauty realm, as evidenced by its strategic entry into the pet food market with Happy Bites by Top2Tail. This venture, infused with passion and dedication, underscores BEVI’s commitment to catering to diverse consumer needs across varied sectors.

Moreover, BEVI’s vision encompasses a holistic approach to consumer well-being, as highlighted by the introduction of Defensil, a groundbreaking hygiene line blending germ protection with skin nourishment. This expansion reflects BEVI’s ethos of fostering wellness across multiple dimensions, resonating with contemporary consumer demands for comprehensive care solutions.

Beyond beauty, BEVI’s strategic partnerships and expansions into industries such as real estate via Empro Property Leasing underscore the company’s multifaceted approach to sustainable growth and diversification. This comprehensive strategy positions BEVI as a leader in beauty and skincare and a dynamic player in global business landscapes.

Integral to BEVI’s enduring success is its dedication to nurturing future leaders and fostering a culture of innovation. At the anniversary celebration, Burila proudly introduced BEVI’s next generation of leadership—her two sons—who embody the company’s values of creativity, resilience, and strategic vision. 

Thor Jourdan Mutuc, the elder son of the Burilas, has been named as General Manager of Philippine Bottling Beverage (PBB); while Jean Thor Renzo Mutuc is the General Manager of Basic Integrated Global, Inc. (BIGi). Their involvement heralds a seamless continuity of BEVI’s legacy, ensuring continued excellence and relevance in an ever-evolving market landscape.

Thor Jourdan Mutuc-Burila, General Manager of Philippine Bottling Beverage (PBB) and elder son of CEO/President Jazz Burila

Jean Thor Renzo Mutuc-Burila, General Manager of Basic Integrated Global, Inc. (BIGi) and younger son of CEO/President Jazz Burila

BEVI’s global footprint continues to expand, with Kojie San and other products reaching discerning consumers worldwide. 

BEVI’s journey is far from over. Poised to start a new era of growth, innovation, and boundless possibilities, its commitment to excellence, diverse ventures across industries, and visionary leadership is bound to take the company to new heights. As the company continues to forge ahead, it is destined to flourish, embodying the essence of a company that embraces change, thrives on challenges, and inspires generations to come.

ADVT.