Amaia launching 17 projects in ’12

Amaia Land Corp., the economic housing arm of Ayala Land, plans to launch 17 new projects this year across its three brands—Scapes, Steps and Skies.

This will bring to 24 Amaia’s developments by the end of the year. The new projects will be put up in growth centers of Metro Manila; northern, central and southern Luzon; and the Visayas.

Amaia Scapes, the house-and-lot development of Amaia, will open in Pampanga, Pangasinan, Tarlac, Bulacan, Lucena, Batangas, San Pablo in Laguna, Camarines Sur and Iloilo. Following the successful launch of its vertical development last year, Amaia Steps, the community of mid-rise condominiums located within city limits, will be put up in Sucat, Bicutan and Nuvali.

Amaia’s high-rise residential properties, Amaia Skies, will rise in Sta. Ana, Avenida and Sta. Mesa, all in Manila, and Panay and Cubao in Quezon City.

The new projects will result in 14,070 additional units. Last year, 7,276 units were offered to the market.

In a statement, Amaia Land president Ricky Celis said the company’s geographic expansion this year was in line with the company’s goal of cornering 20 percent of the economic segment of the property market.

“We know that much of the segment is underserved and Amaia aims to empower more Filipinos to own a home that has the quality and standards of an Ayala Land brand even with their modest income,” he said.

Celis said Amaia’s offerings were designed mainly for first-time home buyers. “Whether the main consideration is location or space, community features, security or something else, Amaia ensures those are addressed by Scapes, Steps or Skies,” he added.

Last year, Amaia made its presence felt when it opened six landmark projects and introduced two new product lines in vertical development—Amaia Steps and Amaia Skies.

Currently existing are Amaia Scapes in Laguna, Cavite, Lipa, Cabanatuan and North Point in Bacolod. The maiden project of Amaia Steps is in Novaliches and Amaia Skies is along EDSA corner P. Tuazon in Cubao.