Phinma, La Salle launch business research center

MANILA, Philippines – Listed conglomerate Phinma Corp and the De La Salle University (DLSU) have teamed up to launch a business research center.

The two formally launched on March 8 the Phinma-DLSU Center for Business and Society (PDCBS), which will be housed at the DLSU Ramon V. del Rosario College of Business in Manila.

The center is touted as a pioneer initiative which aims to be a catalyst for fostering humanistic business practices and societal well-being.

READ: A center for business and society

“Our goal at the Phinma-DLSU Center for Business and Society is to create a spark and fan it into a blaze of change that spreads across industries and borders,” Phinma Chairman and CEO Ramon R. del Rosario, Jr. said in a statement.

According to the Phinma Corp, the center’s key strategies include developing tools, materials, and case studies for other business schools to implement into their curricula.

Research, case studies

The center will also be used in pursuing research on businesses worldwide that have become an impactful force for social good and recommend ways on adopting their best practices locally.

READ: Phinma new leadership to continue core business strategy

Additionally, the company said the center will also be used in honing and recognizing business leaders that will actively promote inclusive business practices.

For his part, DLSU President Bernard Oca called on business colleges and organizations in the country to work with them.

“Let’s collaborate, innovate, and dedicate ourselves to weaving the principles of business as a force for good into the very essence of our operations and curricula,” Oca said in a statement.

“Together, we can create a conducive environment where businesses do not just thrive financially but also contribute meaningfully to societal welfare and the sustainability of our planet,” he added.

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