MBC eyes more TV frequencies amid corporate rebrand

MANILA, Philippines  —The Elizalde-led Manila Broadcasting Company (MBC) on Wednesday officially announced the renaming of its corporate brand to “MBC Media Group” as it moves toward strengthening its media platforms and acquiring more television frequencies in the country.

Company president Ruperto S. Nicdao Jr. said this latest move is aligned with their plans to make the shift from being a purely broadcasting company into a multimedia business.

“Our vision for the future of MBC is very clear. We want this brand to stay relevant forever,” said the head of one of the largest broadcast networks in the country during the launch event at the Aliw Theater in Pasay.

Nicdao also led the unveiling of their new corporate logo to reflect their new business policy direction.

“Our new logo reflects fluidity as we evolve and adapt to the present and the future. It features six ellipses symbolizing the six strategic business units of the MBC Media Group,” he said, referring to their venture in radio, television, promotions, talents, events, and digital media.

Diversification

“It also represents soundwaves from our legacy business and signifies a wider digital reach,” Nicdao added.

Meanwhile, MBC Media Group senior vice president Juan M. Elizalde shared their expansion plans in the future, particularly in terms of the reach of their broadcast unit.

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“As the country migrates into digital television, we are also excited to share with you that MBC will be rolling out digital TV stations in all major broadcast areas, including Mega Manila,” Elizalde said.

On the sidelines of the same event, Elizalde said they currently have digital television frequencies in three areas in the Visayas and have applied with the National Telecommunications Commission (NTC) to get more.

“We are doing audience research right now to see what else our audience wants so that we can further enhance our DZRH television and maybe, perhaps, go into another full-fledged TV station,” he added. “So far, we are aiming for the major cities like Cebu, Davao, Bacolod and Iloilo.”