German industrial equipment manufacturer Bosch is making a big bet on the economic growth of the region, specifically the Philippines, as it unveiled its new thrust to sell more of its products and services to the food and beverage industry.
In a briefing, company officials said their new strategy of trying to penetrate the local market comes amid bright prospects for the local economy.
“The market for our products and services is huge,” said Tan Kwang Hui, who is Bosch’s Singapore-based head of sales and marketing for commercial and industrial boilers. “The food and beverage industry is our biggest client.”
Tan said in a briefing Friday that the products of the industrial giant’s thermotechnology division—mainly boilers of all sizes—are in heavy demand by the hotel and restaurant industry, which uses boilers for heating water, laundry services and cleaning facilities, among others.
Bosch boilers are also used in the food manufacturing industry.
Tan noted that the company recently found the oldest Bosch boiler in the country—used in Nestlé’s manufacturing plant—which has now been in use for 40 years.
While Bosch is known locally for its power tools and automotive spare parts like spark plugs, Tan explained that it is better known in Europe for its industrial products.