Building dreams in Bukidnon: Wilcon Depot celebrates DIW Store Grand Opening in Valencia City

Building dreams in Bukidnon: Wilcon Depot celebrates DIW Store Grand Opening in Valencia City

/ 08:00 AM January 27, 2024

For over 46 years in the industry, Wilcon Depot is resolute in its mission to bring high-quality home improvement needs and construction supplies easily accessible in every corner of the country. Since the beginning of its expansion, the Philippines’ leading home improvement and construction supply retailer has maintained its dedication to quality, setting industry standards and earning the trust of their valued customers. Just before the month of January ends, Wilcon welcomes another DO IT WILCON (DIW) store at Valencia City, Bukidnon on January 26, fortifying its #FlyingHighTo100 campaign. 

As part of its #FlyingHighto100 campaign, Wilcon Depot is committed to opening 100 stores before the end of 2025. The grand opening of the DO IT WILCON (DIW) store in Valencia City is a significant stride towards achieving this goal, marking a milestone in the company’s expansion efforts to reach more communities across the Philippines. This is the 2nd DIW store that the company opens this year and marks the 92nd store nationwide.

Leading the ceremonial ribbon cutting (L-R) Wilcon Depot Security Consultant Gen. Rolando Manalo, Valencia City Vice Mayor Honorable Atty. Teodoro Roteo Pepito, Bukidnon Governor Honorable Regelio Neil P. Roque, Valencia City Mayor Honorable Azucena P. Huervas, 4th District Bukidnon Representative Congresswoman Honorable Laarni Lavin Roque, Brigadier General Michele B. Anayron Representative, Deputy Brigade Commander Col. Antonio B. Dulnuan, and Wilcon Depot AVP for Sales and Operations Ruben Flores.

The grand opening was honored by representatives from Wilcon Depot, media partners, Valencia City’s local government officials, suppliers, and other distinguished guests. Wilcon DEpot SEVP & COO, Ms. Rosemarie Bosch-Ong, and Ms. Lorraine Cincochan-Belo, President & Chief Executive Officer of Wilcon Depot conveyed their speech virtually. They both highlight the mission of Wilcon Depot in bringing high quality and future-forward products easily accessible to the community. 

Located in the heart of Mindanao, DO IT WILCON (DIW) Valencia is the second store to open in Bukidnon. It is home to almost 200,000 people distributed in about 40,000 households spread over a land area of approximately 100,000 hectares. This makes Valencia City the local government unit serving the greatest number of people in the province and is considered as the agri-tourism capital of the province of Bukidnon.

With its strategic location and growing population, Valencia City emerges as a potential business hotspot, making it an ideal choice for Wilcon Depot. The city’s thriving economy and diverse demographics align seamlessly with the company’s mission to cater to the evolving needs and demands of the community and nearby areas. With the opening of the DIW store, Wilcon not only aims to provide premium products but also seeks to contribute to the local economy by creating job opportunities for residents. Wilcon Depot recognizes the potential impact it can have on the community, not only by offering quality products but also by becoming a key player in the city’s economic development.

This continued expansion is Wilcon’s way of empowering communities to make smart decisions about their building projects and home improvement endeavors. The DIW store in Valencia City is set to become a hub of innovation, inspiration, and expertise, inviting customers to experience the unparalleled quality and service that Wilcon Depot has stood for over the years.

The DIW Valencia store displays a vast selection of construction materials, home improvement products, furniture, appliances, and many other essentials for homeowners, builders, and contractors. Customers can expect to find a wide range of high-quality items to fulfill their every home improvement needs. 

Wilcon Depot offers premium products and services through its exclusive and in-house brands, such as Pozzi for trusted bathroom solutions; Hamden, an ideal partner for your kitchen needs; Alphalux, an energy-efficient lighting solutions brand; Kaze, an appliance brand that will help you live a healthy space; Hills, a trusted brand for construction and electrical power tools; P.Tech, your partner for reliable household necessities; Nobizzi, innovating impressions for living space; Verona, create a contemporary interpretation of a classic style; Sol Ceramica, Asian tiles for a more sophisticated home; Grohe and Kohler for bathroom and plumbing solutions; Franke,  for convenient kitchen solutions;  and Rubi a partner when it comes to tile cutting necessities; and among many other brands.

Valued customers can also shop online at Wilcon by visiting Wilcon Depot also offers Browse, Call, Collect, or Deliver and Wilcon Virtual Tour services to complement the in-store shopping experience.

This 2024, Wilcon Depot plans to open more retail stores as part of their company’s #FlyingHighTo100 store expansion campaign, wherein the company aims to have 100 operating stores nationwide by 2025, barring any unexpected external factors.

Start building big ideas with Wilcon Depot and shop daily at its newest store from 8:00 AM to 7:00 PM. Visit DO IT WILCON (DIW) Valencia located at Purok 17-A Brgy. Poblacion, Valencia, Bukidnon 

For more information about Wilcon, visit or follow their social media accounts on Facebook, Instagram, and Tiktok. or subscribe and connect with them on Viber Community, LinkedIn, and YouTube


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