Adobe shelves $20-B Figma deal after hitting regulatory roadblocks

Figurines are seen in front of displayed Adobe logo in this illustration taken June 13, 2022. REUTERS/Dado Ruvic/Illustration/File photo

Adobe on Monday shelved its $20-billion deal for cloud-based designer platform Figma, pointing to “no clear path” for antitrust approvals in Europe and the UK for what would have been among the biggest buyouts of a software startup.

The cash-and-stock deal, announced in September last year, was the latest to draw tough scrutiny from regulators worried about Big Tech acquisitions that boost the market power of dominant companies or involve startups seen as nascent rivals.

Adobe will pay a termination fee of $1 billion to San Francisco-based Figma, whose web-based collaborative platform for designs and brainstorming is used by Uber, Coinbase, Zoom Video Communications and many other firms.

READ: Adobe to buy Figma for $20B to boost arsenal of collaborative design tools

Figma has expanded its team from 800 to 1300 people in the past year, and is expected to grow its annual recurring revenue by 40 percent to over $600 million this year, a source familiar with the matter said. The company has also been cash-flow positive, an important metric for public market investors to evaluate potential IPO candidates.

Both Figma and Adobe have benefited from the generative AI craze, as Figma launched new features as it expands into software development, and Adobe has released generative photo tools such as Adobe Firefly.

Britain’s Competition and Markets Authority (CMA) last month said the deal would harm innovation for software used by the vast majority of UK digital designers, echoing similar concerns from the EU on the potential reduction of competition.

READ: EU opens probe into $20-B Adobe merger

Sources familiar with the matter said that while the two companies had been in constant touch with antitrust agencies in the UK, EU, and United States to work out a path to close the deal, the UK regulators have in recent weeks indicated that it would require remedies for Adobe to divest Figma design, a core asset of the acquisition.

Adobe, whose shares rose about 1 , percent had refused to offer fixes to the CMA on grounds that no remedy that preserved the benefits of the deal would be sufficient to ease its concerns.

The Photoshop maker had argued that it does not compete with Figma in any meaningful way. It said in November its only product relevant to the antitrust question was the Adobe XD design tool, which lost $25 million as a standalone app over the last three years.

Adobe CEO Shantanu Narayen on Monday said the firms “strongly disagree with the recent regulatory findings, but we believe it is in our respective best interests to move forward independently.”

The European Commission did not immediately respond to a request for comment, while the CMA said it will cancel its probe.

The CMA has been in the spotlight in recent months due to its moves against high-profile deals including Microsoft’s $69 billion purchase of Activision-Blizzard.

Several analysts said the termination underscores how tougher scrutiny of M&As could also scuttle opportunities for startups.

“The effects will be felt not only amongst big tech, but also by smaller technology companies who may not be able to command as favorable exit premiums,” said Michael Ashley Schulman, chief investment officer at Running Point Capital Advisors. “In the case of Figma, it had accepted an offer from Adobe at twice its valuation.”

The Figma deal was seen as a bet on “the future of work” but investor concerns over the rich price tag and potential erosion of margins had wiped out more than $30 billion in Adobe‘s market value when it was announced.

It was also a major win for Figma‘s venture capital backers, including Index Ventures, Sequoia Capital, Greylock Partners and Kleiner Perkins.

Figma “will thrive as an independent company with an incredible team, clear mission and focus,” Index Ventures partner Danny Rimer said in an emailed statement.