Take a peek into the in-house content studio of successful Philippine brands: Arsenal Studios BGC | Inquirer Business

Take a peek into the in-house content studio of successful Philippine brands: Arsenal Studios BGC

/ 09:00 AM November 30, 2023

In the rapidly evolving digital landscape where original content is paramount, Arsenal Content Marketing has spent four impactful years crafting narratives for some of the Philippines’ most esteemed brands. These collaborations have resulted in stories that deeply resonate with audiences, reflecting an intimate understanding of the audience’s values and aspirations.

As Arsenal Content Marketing opens its Arsenal Studios BGC, they offer a suite of services designed to meet a spectrum of needs. Whether you’re looking for the essentials or the full professional package, Arsenal has crafted four distinct service packs—Basic, Standard, Pro, and Pro+—each tailored to fit different requirements and objectives.

The success behind each campaign lies in the agency’s ability to translate a brand’s vision into content that speaks authentically to the Filipino experience. Through innovative approaches and a dedication to creative delivery, these brands have turned unique concepts into impactful campaigns.

Here’s a glimpse into how Arsenal Content Marketing has contributed to the success stories of different brands across the country, a testament to the power of well-crafted content and the strategic prowess of their team.

Starbucks’ 2024 Traditions Collection: The 2024 Traditions Collection campaign showcased the brand’s seasonal merchandise through a series of compelling visuals, each telling a story of celebration and community.

Arsenal Studios BGC

Arsenal Studios BGC

JRS Express Cash On Delivery Service launch: With the introduction of their Cash On Delivery Service, JRS Express launched a strategic campaign emphasizing their evolution to meet consumer demands for convenience and reliability.

UnionBank’s Money Matters: A TikTok series from UnionBank where Ana, a financial expert, untangles complex financial queries and guides viewers along the journey to financial freedom.

@unionbankph THE As TO YOUR Qs 🤩 Dive into this episode of ‘Money Matters’ where Ana unravels questions on all things finance and the journey to attain financial freedom. #fyp #foryoupage #BankTheWayYouLive #BankDifferently #HowToBe #financiallyindependent #adulting ♬ original sound – Union Bank of the Philippines

How do they make it work?

The success of many brand campaigns can be attributed to the innovative and visionary ideas that are brought vividly to life. Central to these narratives is often a collaboration with creative agencies that understand the power of storytelling.

Arsenal Content Marketing, recognized as one of the country’s leading content marketing agencies, mirrors the ambitions of these brands and plays a pivotal role in realizing their visions. With the launch of its in-house studio at Highstreet Corporate Plaza in Bonifacio Global City, Arsenal Content has reinforced its position not just as a strategist but also as a creator, responsible for the birth of the visual elements that define these campaigns.

The success of these campaigns is a testament to each brand’s drive and the strategic and creative support provided by Arsenal Content Marketing. The newly launched in-house studio has been instrumental in converting campaign ideas into visual realities, ensuring that the visions of the brands are not only seen but felt, making a lasting impact on their audience.

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A post shared by Arsenal Studio (@arsenalstudio.bgc)

For those ready to equip their brand’s vision with the right tools, Arsenal Content Marketing offers its expertise. Reach out and see how their in-house studio and creative proficiency can launch your brand to new heights.


TAGS: BrandRoom, content marketing

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