Arsenal Content Marketing: the Agency behind these memorable brand campaigns
Arsenal Content Marketing, despite being just four years young, has already established itself as one of the country’s leading content marketing agencies. In its short but impactful presence in the local marketing scene, it has spearheaded various digital marketing campaigns across a broad spectrum of industries, emphasizing the significance of content in the forefront of marketing strategies.
What’s in their Arsenal?
Businesses in the Philippines are continually striving to innovate their approaches for audience engagement, brand awareness, and sales growth. Within this context, content marketing has risen as a pivotal element of success. This dynamic marketing tool is leveraged by Arsenal Content Marketing to provide invaluable insights that businesses harness, and effectively leverage on.
Arsenal Studios, the creative heart of Arsenal Content Marketing, is a hub of ingenuity. Equipped with the latest in digital production technology and housed within Highstreet Corporate Plaza in Bonifacio Global City, the studio is a testament to Arsenal’s commitment to quality and impact. It’s here that ideas are nurtured and transformed into compelling content narratives that resonate with audiences nationwide.
Despite being a relative newcomer with just four years in the industry, Arsenal Content Marketing has quickly distinguished itself through its in-house production capabilities. These resources have propelled the agency to handle an impressive roster of respected brands, demonstrating that even fresh players in the market can deliver powerful messages and innovative content.
Their portfolio boasts a range of successful collaborations, producing impactful campaigns that have resonated across various demographics and sectors. But how exactly to they help brands boost their success in the Digital Marketing field?
Video Content Dominance
Video content continues to be the preferred format for Filipinos, with 390 million videos are created in the Philippines every month, businesses who want to maintain their presence are seeing the need to invest in high-quality video content, including short-form videos, live streams, and educational videos. Digital videos boast more recall and lasting power than their counterparts, ushering in an era where it’s no longer merely an awareness and consideration game—there’s much more to learn moving forward.
@unionbankph Part 6 | WALKING DOWN THE AISLE Correction: Walking down the GROCERY aisle with a cart and list. 🛒📝 Maximize your grocery budget. Check out how Gianne makes every peso count when stocking up on groceries. #fyp #foryoupage #BankTheWayYouLive #BankDifferently #livingalone #groceryshopping #budgeting ♬ Lo-fi hip hop – NAO-K
Storytelling
Storytelling continues to be a potent means of connecting with Filipino audiences. Brands should intricately weave captivating narratives into their content to establish emotional connections.
In the dynamic landscape of Philippine business, the mantra holds true: “Story is King. Whoever tells the best story wins.” Stories transcend mere entertainment; they are memorable, impactful, and deeply personal. It’s not just about scripts; stories can be woven through the tapestry of our five senses.
Interactive Content
Moreover, interactive content, such as quizzes, polls, and games serves to engage and entertain audiences while simultaneously providing valuable insights into customer preferences. Arsenal also has the ability to seamlessly integrate shoppertainment—an innovative blend of entertainment with the shopping experience—crafting an immersive narrative that underscores the convenience and reliability of the service.
As a homebody, what do you say #TiisNoMore to?
1️⃣ Braving the traffic and the weather ⛈
2️⃣ Not knowing where to remit money 🗺
3️⃣ Rushing to remittance centers before they close🌛
4️⃣ Leaving my dogs behind to head to remittance centers 🐶— Union Bank of the Philippines (@unionbankph) October 9, 2023
Relatability
Filipinos hold a deep appreciation for content that resonates with their culture and language. Crafting content in local dialects and integrating Filipino culture can significantly enhance audience engagement. Furthermore, Filipinos increasingly favor “snackable” content that caters to the micro-moments in their daily lives. Brands can capitalize on these moments to establish a more profound connection with their audience.
Several local brands have already reaped the benefits of partnering with an experienced content marketing agency like Arsenal Content Marketing. They excel in providing marketing services that encompass strategy and execution, utilizing their in-house studio and equipment, enabling greater creative control and content production consistency.
View this post on Instagram
Arsenal Content Marketing has built a formidable creative arsenal, earning the trust and partnership of notable brands, and affirming that age is just a number when it comes to delivering creativity and strategic impact in content marketing.
Tap into today’s trends, maximize your brand’s potential, and make your next marketing move.
Business – Advertising & Marketing
Take A Peek into the In-House Content Studio of Successful Philippine Brands: Arsenal Studios BGC
In the rapidly evolving digital landscape where original content is paramount, Arsenal Content Marketing has spent four impactful years crafting narratives for some of the Philippines’ most esteemed brands. These collaborations have resulted in stories that deeply resonate with audiences, reflecting an intimate understanding of the audience’s values and aspirations.
As Arsenal Content Marketing opens its Arsenal Studios BGC, they offer a suite of services designed to meet a spectrum of needs. Whether you’re looking for the essentials or the full professional package, Arsenal has crafted four distinct service packs—Basic, Standard, Pro, and Pro+—each tailored to fit different requirements and objectives.
The success behind each campaign lies in the agency’s ability to translate a brand’s vision into content that speaks authentically to the Filipino experience. Through innovative approaches and a dedication to creative delivery, these brands have turned unique concepts into impactful campaigns.
Here’s a glimpse into how Arsenal Content Marketing has contributed to the success stories of different brands across the country, a testament to the power of well-crafted content and the strategic prowess of their team.
Starbucks’ 2024 Traditions Collection: The 2024 Traditions Collection campaign showcased the brand’s seasonal merchandise through a series of compelling visuals, each telling a story of celebration and community.
JRS Express Cash On Delivery Service launch: With the introduction of their Cash On Delivery Service, JRS Express launched a strategic campaign emphasizing their evolution to meet consumer demands for convenience and reliability.
UnionBank’s Money Matters: A TikTok series from UnionBank where Ana, a financial expert, untangles complex financial queries and guides viewers along the journey to financial freedom.
@unionbankph THE As TO YOUR Qs 🤩 Dive into this episode of ‘Money Matters’ where Ana unravels questions on all things finance and the journey to attain financial freedom. #fyp #foryoupage #BankTheWayYouLive #BankDifferently #HowToBe #financiallyindependent #adulting ♬ original sound – Union Bank of the Philippines
How do they make it work?
The success of many brand campaigns can be attributed to the innovative and visionary ideas that are brought vividly to life. Central to these narratives is often a collaboration with creative agencies that understand the power of storytelling.
Arsenal Content Marketing, recognized as one of the country’s leading content marketing agencies, mirrors the ambitions of these brands and plays a pivotal role in realizing their visions. With the launch of its in-house studio at Highstreet Corporate Plaza in Bonifacio Global City, Arsenal Content has reinforced its position not just as a strategist but also as a creator, responsible for the birth of the visual elements that define these campaigns.
The success of these campaigns is a testament to each brand’s drive and the strategic and creative support provided by Arsenal Content Marketing. The newly launched in-house studio has been instrumental in converting campaign ideas into visual realities, ensuring that the visions of the brands are not only seen but felt, making a lasting impact on their audience.
View this post on Instagram
For those ready to equip their brand’s vision with the right tools, Arsenal Content Marketing offers its expertise. Reach out and see how their in-house studio and creative proficiency can launch your brand to new heights.
ADVT.
