Forest Lake’s 9th National Sales Convention celebrates ‘PRIDE’ and record-breaking success

Written by: Kenneth M. del Rosario

Forest Lake, the country’s leading memorial park developer, celebrated its 9th National Sales Convention recently at The Bellevue Hotel in Alabang. Under the theme “PRIDE,” which stands for Passion & Reliability In Delivering Excellence, this event was more than just a night of celebration. It was an opportunity for the company to reaffirm its commitment to invaluable partners, as well as recognize the country’s top contributors.

Forest Lake Pozorrubio, Pangasinan

2022 Marks Most Profitable Year for Forest Lake

Forest Lake’s journey to success has been nothing short of remarkable. Just in the past year, the company achieved record-breaking revenue, surpassing the P1.234 billion mark in Central Luzon alone. For the whole country, the figure stands at P2.17 billion, an 18 percent increase in revenue compared to the previous 12 months.

This makes 2022 Forest Lake’s “most profitable year to date.” The company also reported a net income of P527.78 million for 2022, which is a 12 percent increase compared to 2021 numbers. The growth can be attributed to a combination of robust sales performance, new parks offered, and higher development completion rates.

Market Leadership

Market leadership in the memorial park industry, with over 35 parks nationwide, speaks volumes about Forest Lake’s dedication to keeping families together through generations. They understand that they are not just in the business of memorialization but also of celebrating life today and well into the future.

Forest Lake President, and CEO. Alfred Xerez-Burgos Jr. gives his welcoming remarks at the Forest Lake National Sales Convention

To their loyal partners, Forest Lake expressed their deepest appreciation, acknowledging the indispensable role they play in the company’s impressive growth. Their partners are passionate individuals who provide security and comfort in times of loss. Forest Lake isn’t merely a job for them. It’s a calling, which allows them to become the best in the industry.
Forest Lake’s continuous evolution is proof of its commitment to excellence. They are quick to respond to the demands of the times, embracing digital tools and technology to provide ease of doing business. It is this constant self-reinvention and shared commitment to excellence that will continue to drive the company’s success.

Committed To Be A Better Place

“As they say, with great power comes great responsibility. Being number one is definitely a responsibility. So, we must keep proving to everyone that we are the best. In the same manner, we have to keep reminding you, our partners, that you are the best at what you do,” said Carlos Miguel Locsin, National Sales & Marketing Head of Forest Lake Development Inc. (FLDI).

Last year’s impressive sales are a clear indication of what Forest Lake can achieve. With a more organized regional approach, the company believes it can reach even greater heights. They are working tirelessly to produce more inventory for their partners to sell, promising a fantastic career for those who stick with them.

As the night of celebration drew to a close, Locsin left a powerful message on behalf of Forest Lake: “It’s now the time for us to push further. Let’s keep that passion and reliability in delivering excellence. And let’s keep that pride of being part of the largest memorial developer and the best provider of total memorial care services in the country. Continue to pour in commitment, and keep making Forest Lake a better place.”

Over 35 Parks Nationwide

For more than 25 years, Forest Lake has been providing efficiently-designed and family-friendly memorial parks in the Philippines, spanning Luzon, Visayas and Mindanao. Their signature personalized service and nature-themed parks boasting wide open spaces with vast manicured lawns conducive to leisure and relaxation have established Forest Lake as one of the Philippines’ leading and preferred memorial parks where family memories are celebrated by the living.

As the largest memorial care brand in the Philippines with over 35 memorial parks nationwide, the company continues to be A Better Place where the memories of our loved ones are celebrated and immortalized while consistently expanding the business to serve more Filipinos.

Forest Lake Memorial Parks is headquartered at the third floor of Alexcy One Building, 51 President’s Avenue, 1718, Parañaque City. For more information, email [email protected] or visit https://forestlakememorialparks.com. You can follow Forest Lake on Facebook @ForestLakeMemorialParks and Instagram @forestlakememorialparks.

ADVT. .