12th Regional Travel Fair generates over P390M in sales

DOT Region 1 OIC Evangeline Dadat, San Nicolas Mayor Miguel Hernando, TPB COO Maria Margarita Montemayor Nograles, and Ilocos Norte Vice Governor Cecilia Araneta-Marcos formally opened the B2C event during the 12th Regional Travel Fair.

The 12th Regional Travel Fair (RTF) had a successful run, generating  P396 million from estimated business leads as well as P1.3 million in actual sales for nationwide tourism stakeholders and weavers in its three-day run last Oct 13-15 at Robinsons Ilocos.

The sales leads for this edition of RTF surpassed previous records, particularly with the upcoming launch of direct flights by Philippine Airlines between Cebu and Laoag which is set to take flight on Dec 15.

Organized by the Tourism Promotions Board (TPB) Philippines, the RTF aims to strengthen and promote domestic tourism by showcasing tourism products and services within their locality, in their neighboring provinces, and all other destinations through the various representatives of the DOT regional offices. This fair is a milestone project for the organization as it is one of the first national tourism events that the TPB held in the Ilocos region.

“The Tourism Promotions Board brings this event to different parts of our beautiful country, allowing host regions to shine, exhibit their local products, and showcase their unique destinations. This RTF is an opportunity for all of us to fall in love over and over again with the Philippines. We are thrilled to have this fair become everyone’s gateway to discover all that there is to love about the Ilocos region,” said TPB COO Maria Margarita Montemayor Nograles.

About 70 sellers/exhibitors participated in the business-to-business (B2B) sessions to expand their networks and establish innovative travel-related offerings with buyers that have similar business goals, according to the TPB.

Local officials also shared insights on their current tourism situation so that interested stakeholders can discover the potential of the destinations within Ilocos Norte, Ilocos Sur, La Union, and Pangasinan.

The 12th RTF also helped interested travelers find their next destination within the country during the business-to-consumer (B2C) sessions. Exhibitors from different parts of the country presented discounted tour packages, airline tickets, accommodations, woven products, and other local goods to the public.