Unlocking efficiency and creativity: 3 domains to benefit from generative AI



Generative artificial intelligence (AI) is a revolutionary technology that has rapidly evolved in recent years. Its ability to mimic and generate human-like text, images and even code has opened up a world of possibilities across various industries.

Three domains that stand to benefit significantly from generative AI are digital marketing, project management and software development. Generative AI can be harnessed in these fields by learning how to maximize the power of this tool, thus producing unimaginable, quality outputs.

We asked Herleen Mortera, subject matter expert of Inquirer Academy on digital transformation, data and project management, about her thoughts on this.

Generative AI in digital marketing

Generative AI can assist in creating high-quality written content, visuals and even videos. It’s particularly valuable in content marketing, helping businesses produce engaging blog posts, social media content and advertisements. This not only saves time, but also ensures consistency, since customized marketing campaigns are more effective. Generative AI can analyze user data to generate tailored recommendations and personalized email content, increasing user engagement and conversion rates.

Generative AI in project management

Generative AI can help identify potential risks by analyzing historical project data and suggesting mitigation strategies. This proactive approach minimizes the chances of project delays and budget overruns. Since project management involves extensive documentation, generative AI can assist in generating project charters, project scope, work breakdown structure, project cost etc., reducing the administrative task for project managers and allowing them to focus on creative and people-related tasks.

Generative AI in software development

In software development, generative AI can generate code, identify bugs and automate testing. This accelerates the development process, reduces errors and allows developers to focus on more complex tasks, reducing their time spent on repetitive tasks and minimizing coding errors.

These domains are just a few examples, and generative AI has the potential to benefit numerous other fields, including health care, finance, education and creative arts by automating tasks and enhancing decision-making processes. However, it’s essential to remember that while generative AI can automate and assist in various tasks, it should work in tandem with human expertise and oversight. Leveraging the strengths of both AI and human professionals will lead to the most effective and accurate results in these fields and beyond.

Mortera will facilitate a webinar titled AI Unlocked: A guide on how to use and maximize generative AI on Oct. 24, 10 a.m. to 12 noon. The webinar will be beneficial to those who would like to leverage generative AI tools that they can use to boost their efficiency and seek to upskill, as well as those who would like to secure their relevance in the ever-evolving landscape of technology and skills.

For details about the webinar and to register, you may visit Inquirer Academy’s Facebook page.

For your other learning needs, Inquirer Academy could assist you in designing and facilitating a workshop, a webinar or a self-paced online course for your organization.

The author is the executive director of the Inquirer Academy. For more information, write to ask@ inquireracademy.com, or send an SMS to 0919.3428667 and 0998 9641731.